Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Snapchat For Beginners

Are you on Snapchat?  In the past few years, Snapchat has become a fun and quick form of electronic communication that allows users to send timed pictures or videos to one another. These “snaps” can be set to appear on the receiver’s screen for 1-10 seconds and can contain text messages, visual effects, and more. […]

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Email Overwhelm

Remember when you used to be happy when you heard that ding that meant “You’ve Got Mail!”   My how times have changed. There are times when we all get too much email.  Go away for a day or two and your inbox is overflowing.  Sure some of the messages are important, but  many or […]

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Less Stuff, More Story

When we find ourselves in a sales rut, we often wonder what we can do to sell more items to our customers. We analyze our marketing tactics, medium of communication, and more. However, the answer could be that we’re simply not using the right story. John Jantsch recently posted an article on Duct Tape Marketing […]

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Finding the Right Blog Post Length

Have you ever wondered how long or short your blog posts should be?  Would a few paragraphs be too short?  Would 1000 words be too long?   How do you know which is best for your page? Unfortunately, there is not a magic number when it comes to blog post word count, but there is […]

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Marketing In an Industry Downturn

In times of economic recession or industry downturn, it is not unheard of for a large percentage of consumers to prioritize the “necessities” or set stricter spending limits on themselves. When the spending slows or stops, businesses are prone to cutting spending, reducing costs, avoiding new ventures, and slowing their marketing to a screeching halt. […]

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Check Out How Popular Websites Rank

We all have websites that we check each and every day. It’s quite the habit to feel the need to check social media sites, Youtube, and even browse various topics on Wikipedia. Have you ever wondered which of those sites see the most traffic? According to a new study from eBizMBA, the results may surprise […]

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Why Good B2B Marketers Emphasize Customer Retention

Did you know that it costs 7 times more to obtain a new customer than to keep an existing one? Savino Longo, in a new post on The Kapost Blog, argues that customer retention is what B2B marketers should be most concerned with. It’s called The Cost of Customer Acquisition vs. Customer Retention. This post […]

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Revive Your Blogging Spirit

Do you have a blog?  I’ve had a blog for a while now.   I used to be real consistent and then I got busy and missed a day or two and then a week or two, and then a month. It is hard to be consistent when you travel, are meeting clients, attending conventions […]

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“Selfies”: The New Way to Pay!

Do you shop online?  Just about everyone I know has purchased something online. I sometimes worry about the security.  Identity theft is a big problem.  I was watching the news the other night and there was a segment about a new feature of using ‘selfies’ to pay online.  I thought the idea was quite interesting. […]

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Responsive Web Design Tips

Yesterday one of my clients was asking about responsive web design. The best way to explain it is. Three columns wide for desktop, two columns wide for tablet and one column wide for phone. So if your website is truly responsive it will be easily viewable on any and all devices. However, even with a […]

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Run Your Business On The Go!

I travel often for business and sometimes for pleasure.  When I am traveling I can keep up and run my business on the go thanks to technology.  I have friends who travel all over the world and run their businesses from their laptop, iPad and phone.  This is a great time to be an entrepreneur. Modern […]

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3 Secrets for Meeting Your Next Challenge

Mother Nature surprised us the other week with so much rain and flooding.   Most of us were not prepared.  It affected us personally, as a community, and our businesses too.  It will take some of us a while to recover. We do not and often cannot know what will be the next challenge we […]

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Latest from Our Blog

Call for Papers – National Above Ground Storage Tank Conference and Trade Show 2022

Call for Papers Opportunity The National Institute for Storage Tank Management invites you to make a presentation at the upcoming 15th Annual National Aboveground Storage Tank Conference & Trade

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Memorial Day Weekend Marketing

The first thing that comes to mind when someone says “Holiday Marketing” is…  Are we starting to promote Christmas already? There are a lot more holidays than just Christmas. 

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OTC 2022 – Day 4 – Last Day

I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high

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