Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

B2B Digital Marketing Trends: Personalization

If you want to stand out in your marketing efforts, you need to consider personalization in your marketing. That means personalized products, emails, content, and more. How to Use Personalization and Why it is Important The best way to do this is to use the data your site collects on a customer’s purchase history, their […]

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B2B Digital Marketing Trends: Visual Search Tips

Visual search is big!  It is one of the fastest-growing digital marketing trends today. You can learn more about visual search in B2B Digital Marketing Trends: Visual Search. Today we are going to focus on how you can make your content easier for people to find when they do a visual search. Visual Search Tips […]

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B2B Digital Marketing Trends: Visual Search

Have you heard of visual search?  Is your company using it?   Omnichannel, artificial intelligence or visual search are digital marketing trends that are gaining traction every day. In online businesses, there are new terms and new ideas that you need to learn and embrace every time you turn around. A visual search is something that […]

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B2B Digital Marketing Trends

Digital Marketing Trends for B2B Marketing are changing.  In fact, it has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. The digital marketing landscape is currently witnessing a dramatic shift for both B2C and B2B businesses. There may have been […]

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Making Your Site Searchable (Series)

An optimized website can make it easier for search engines to find you and to make you more visible to clients and potential customers.  Over the past several weeks we have been posting about how to optimize your site. We hope you have had a chance to read each post and put them to use […]

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How to Fix Common Errors in Your Sitemap

What happens if you find errors in your sitemap?  Let’s examine common errors and what you can do about them. Creating and submitting your sitemap is pretty simple these days, there are even sitemap generators that can help with this, but you still may run into an error message. These are pretty common and are […]

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How to Create a Sitemap and Submit to Google

Now that you know the importance of a site map, let us look at how you create a sitemap and submit it to Google. A sitemap is a great way to build SEO for your website. It ensures that your site is crawled and indexed properly. While some plugins (like Yoast SEO) and online sitemap […]

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What is a Sitemap and Yes You Need One

What is a sitemap and why do you need one?  Well, have you ever tried to go to some unknown place without directions, a map, or GPS?   It makes life difficult.  It is the same with your website.  Search engines may have trouble finding your site if you do not have a sitemap. Luckily, it’s […]

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How to Optimize Your Images for SEO

Did you know that you can improve your site’s search engine optimization (SEO) if you optimize your images in a  post? It’s easy to do and adds a lot of SEO value to your blog posts and site pages. If you’re already using WordPress, you’ve seen the options when you add an image to a […]

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Why You Should Use Internal Linking

Internal linking is a great way to build your search engine optimization  (SEO), especially with Google. It’s easier for Google to find your new posts and pages when they’re linked to other pages and sites on the internet. Internal linking also connects your content to other content on your site, giving Google an idea about […]

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7 Tips to Optimize Your Site For Local Search

If you service customers locally through your business, optimizing your website for local search traffic is a necessity. It may take a little extra time and effort, but when you invest this time, you’ll reap the benefits with a lot more traffic to your site and your store. 7 Tips to Optimize Your Site for […]

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How to Submit Your Website To Online Directories

You’ve probably already figured out that it’s important for search engines to be able to find your website so that they can send traffic your way. There are two ways to ensure this happens: Patiently wait, and hope, that all the search engines will find your site on their own. This could take some time […]

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How to Achieve Your Business Goals for 2023 The New Year is a time for setting goals and making resolutions. If you’re a business owner, this is also an excellent time to reflect on your

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