Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Mobile Website vs. Native Apps: Which is Best?

America is dependent on their mobile devices!  If you think I am exaggerating, check out these statistics: 4 out of 5 consumers use smartphones to shop 75% of American admit to taking their phone to the bathroom with them 71% of marketers believe mobile marketing is core to their business. Smartphones and other mobile devices […]

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How Important is a Mobile Website?

The other day I accidently left my phone at home.   Didn’t realize it wasn’t in my pocket till I was 10 minutes from home and already on a tight timeline to get to a meeting.    So I proceeded without my phone.  I figured I could surely function without it for two meetings. My Phone Isn’t […]

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LinkedIn: Checklist for Success

During the past month we have been focusing on LinkedIn and how you can use it to build you business.  LinkedIn is great for professionals and those trying to connect with other businesses.  It is a bit more formal than the other social networks. LinkedIn Posts Just in case you missed any of the posts: […]

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Tips for Communicating Through LinkedIn

For the past few weeks we have focused on getting started with LinkedIn. In some ways, communicating on LinkedIn is confusing. For one thing, if you don’t upgrade your account it seems as if you cannot send InMail messages. But, you can. The way you do it is that you have to be a member […]

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Get Your LinkedIn Plan Together

Developing a Real Plan to Make the Most of LinkedIn Like most things for your business, everything is better with a plan. You’ve heard the saying that “if you fail to plan, you plan to fail.” It’s true. Crafting a plan in the beginning phases of use about what you want to do with your […]

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Connect Using LinkedIn

LinkedIn is similar to other social media networks in that the main goal is to connect with others.   When you first sign up, you’ll be given the opportunity to connect LinkedIn with your email addresses. If you are like me you skipped this step, but you can always go back and do it later. […]

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LinkedIn Groups: Making the Most of Them

One feature of LinkedIn is the ability to join and create groups. As with your profile, use “best practice” strategies that make using groups worthwhile. Many groups either have little activity or too much activity. So, make sure you participate in an appropriate manner. Joining Groups and developing a presence is always good for building […]

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Making Your LinkedIn Profile and Page Work for You

There are a few best practices that you should be aware of when creating a LinkedIn profile. If you pay attention to what you’re doing, LinkedIn can be very lucrative for you when it comes to finding new clients and maintaining relationships with current ones. Know Your Why – If you don’t know why you’re […]

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What is Needed For a LinkedIn Company Page

Once you build a solid foundation with your completed personal profile and network by sharing updates, it may be time to add a company page. Let’s go over the areas and options associated with a company page. LinkedIn Company Page A Company Page allows you to focus on your business in-depth with 4 main sections […]

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Can Your Customers Find You on LinkedIn: Getting Started With Your Profile

Recently I have met with people looking to start their own company, an attorney leaving a firm and branching out on his own and a new company bringing a new product to the market.  All of these people need to begin setting up their social media accounts for their business so they can get the […]

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5 Reasons to Invest in a Professional Business Website

You want a professional website to represent your business.   You most certainly want to showcase your products and services.   You may think that you can knock out your own website and it will be good enough. The truth is many of us don’t have the skills needed to create a professional looking website. […]

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7 Productivity Tips for Business Owners

Have you ever watch other business owners on social media and wondered how in the world they did it all?  They always seem to have something going on, yet they effortlessly glide through life.  Most likely they have learned some secrets to productivity. Productivity Tips When it comes to productivity, I’m still a student. I think […]

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