Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Google Analytics Roundup (Series)

Over the past several weeks we have been posting about using Google Analytics to track your traffic and visitors to your website. We hope you have had a chance to read each post and put them to use in your business with success. Just in case you missed any of them, we wanted to share […]

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Google Analytics Terms to Remember

If you have been following along with our series on Google Analytics, you know we have talked about a lot of new terms for tracking items on your website. I thought it would be helpful to review these again. Glossary of Google Analytics Terms Bounce A “bounce” is a visit with only a one-page view. This […]

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The Top 4 Reasons to Use Google Analytics

Do you remember when you first learned to ride a bike?  It sort of seemed overwhelming and difficult.  You had to remember to watch what was ahead of you, pedal, keep your balance, and watch for traffic all at the same time. But in time, you learned to ride a bike and do it well. […]

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How to Find Where Your Website Traffic is Coming From

Have you ever been sitting in traffic and wondered where all the cars were coming from?  Where they were from and where they were going?  I do it often.  It is the same with web traffic. Think of your own journeys on the internet.  You start one place and click on a link to look […]

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Get More Search Engine Traffic with Google Analytics

Everyone wants more traffic from search engines, but without Analytics is can be hard to figure out where to concentrate your efforts. You can use Analytics to figure out a plan to help boost your search engine positions and attract more traffic. Getting More Search Engine Traffic Most of your information will come from the […]

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How to Identify Successful Content

It would be impossible to name all the uses for Google Analytics quickly, but one of the best ways you can use Analytics is to increase your traffic and income.  To do that you first need to identify successful content. Most Popular Pages It is easy to figure out which pages your visitors are landing […]

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How to Set Goals in Google Analytics

Goals are important to your business.   Setting goals in Google Analytics can make a big difference in your business. We have talked about various reports and how you can use them to uncover important traffic data.  If you missed it, you can find the post at How to Run Date Range Reports in Google Analytics. […]

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Are You A Geek?

Are you a geek?  According to the Urban Dictionary,  “Geek is not to be confused with Nerd. A geek does not have to be smart, a Geek is someone who is generally not athletic, and enjoys Video Games; Comic Books; being on the internet, and etc.”     I enjoy spending time on the internet so I qualify as a geek! […]

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Google Analytics Reports in Video

Google Analytics has been our hot topic recently.  Some people learn by reading and following step by step instructions, others like to listen to podcasts and some desire to watch a video.  I found some interesting videos to use as a review of what we have covered so far in our Google Analytics series of […]

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Are You Working Too Hard?

Today, Wed. July 5 is Workaholics Day.   While most of us are not workaholics, many of you do work too hard! I hope everyone took yesterday off to enjoy with your family and friends.  If you didn’t take any time off, you might be in the “work too hard” category! Do You Take Time […]

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How to Run Date Range Reports in Google Analytics

You have Google Analytics set up and running on your site, now it is time to begin using it to mine information about your traffic and visitors. One of the most important features is the Basic Date Range Reports that are available at any time. Using date ranges can help you in a variety of […]

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You Have Google Analytics – Now What?

There is a very important thing that can make or break the success of your website.  It is analytics.  Unfortunately, many business owners are underutilizing their analytics or not even looking at them. In our previous post, What is Google Analytics and Why Do You Need It? we told you that Google Analytics is a great way […]

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