Meeting Expectations

What do people expect to find when they come to your website? Does your page meet their expectations? Meeting expectations is not always easy. But taking your customer’s expectations into consideration will improve your chances for success. No Surprises The best way to meet people’s expectations is to be sure there are no surprises when […]

The 8-Second Rule for Webpages

Have you heard of the “8-second rule”? Sorry, we are not talking about bull riding! Do you have a long attention span? Can you stay focused for longer than 8 seconds? An Exercise Let’s do an exercise. On a piece of paper, draw the photo of a fish. Leave some space and then draw […]

Is Your Logo Prominent?

I have a soft-spot for nonprofits and want them to have the same advantages as larger companies who work for profit. I enjoy helping nonprofits succeed online. To help them, they can grab my book, 52 Tips to Turn Your Website Into a Sales Machine for FREE today as we celebrate Giving Tuesday. Web Page Tip Another […]

Turn Your Website Into A Sales Machine: 52 Tips (Download for Free)

You could use one tip per week to turn your website into a sales machine during the next year! Or use one tip per day and have a sales machine in a month and a half. Download for Free My book, 52 Tips To Turn Your Website Into A Sales Machine is available as a […]

Happy Thanksgiving!

Gratitude is a feeling of appreciation and thankfulness for blessings or benefits we have received. We Sometimes Forget Too often we overlook the many things we have to be thankful for and focus on what is wrong with the world. As Thanksgiving approaches, it is important to remember your blessings. There are many personal reasons to […]

Confusion Will Lose Them

A confused mind does not buy, they leave. It could mean a customer is lost forever. Don’t Lose Your Customers Make it easy for your website visitor to find what they are looking for. This tip is important for manufacturer’s representatives and distributors that offer many different products from different manufacturers. You may have some […]

Be Proud of Your Accomplishments

“The difference between ordinary and extraordinary is that little extra.” ~Jimmy Johnson What is it about your company that makes it extraordinary? Is it an award you have won, a designation you have earned, a community recognition, or an industry award? Perhaps it is the best customer service in the area, or your employees contributed […]

How to Make Your Customer Service “Rock” by Following Up

In our last post, Follow Up! Increase Your Bottom Line, we talked about the importance of following up with potential clients or customers after they complete a contact form or you meet them at an event. “Following up” doesn’t stop there. Providing outstanding customer service once the customer has made a purchase is important too. Contact […]

Follow Up! Increase Your Bottom Line

Increasing sales is on everyone’s mind. But how do you make that happen? What if I told you all you had to do was “follow up” with people who contacted you? Yes, you read that correctly. All you have to do is “follow up” with leads. Sales are Missed Many sales are missed because people […]

Learn How To Use SEO to Your Advantage

Search Engine Optimization (SEO) is important if you have a website, blog or online store, SEO can help your business grow and meet various business objectives. Most users trust search engines and having a presence in the top positions for the keywords or phrases the user is searching, increases the web site’s trust. This means more […]

Mobile Friendly Sites Make Search Engines Happy

Did you know that Google uses the mobile version of the site to determine its rankings? If you don’t have a mobile site or a responsive design you are losing the battle with SEO. What a site mobile-friendly? A site is mobile-friendly when it: loads lightning fast loads properly on a mobile device like a smartphone […]

Optimize Your Images for SEO

In our last post, we talked about page load speed and how it affects SEO. One of the many reasons your load speed could be slow is uploading large images to your site and housing them in the media library. Too many images slow down the site. So how can we fix this problem? Proper […]

Marketing Insights for Business Owners

Helpful articles written to help business owners better understand the different aspects of marketing, including branding, online marketing, web design, SEO, local marketing, business development, sales, AI, and more.