Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

3 Best Title Tag Rules

Title tags are the most important SEO real estate on a page.  Yes, title tags are that important. Purpose A title tag is a piece of HTML code that goes in the “head” section of your website. Its purpose is to tell search engines what to display as the clickable link in the search results […]

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3 Important Areas That Affect SEO

When you want to improve your SEO (Search Engine Optimization) rankings, there is a lot to consider.   We talked about keywords and the long tail variety. 3 Things that Affect SEO Three other things to consider are: Length The length of your content plays an important role in how well your page will rank in […]

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Understanding Long Tail Keywords

Long tail keywords are words and phrases that are more specific and generally have less search volume than short keyword phrases. Incorporating long tail keywords into content is great for capturing very specific queries. The search volume is usually less, but the upside is click-through rates and conversions can be higher as searchers will find […]

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How Your Content Affects SEO

In a previous post, How to Improve Your SEO Ranking, we discussed several ways to improve your search engine optimization. Content is still king and it is important you have unique content on your website, landing pages, etc.   As you are writing you need to balance four different aspects that SEO takes into consideration. […]

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Can your visitors find their way around your website?

A family lost in a corn maze ended up calling 911. When visitors to your website are lost or confused the leave… Make a clear path for your visitors to follow and they will..

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Barker & Addicks reservoirs set for water release (Maps of areas)

As many of you know Hurricane Harvey hit the Texas coast on Friday, August 25, 2017.     I live in Katy, TX an area that was greatly impacted by the rains contributed to Hurricane Harvey.  In the past 3 days we have received over 20 inches of rain. Sunday night, Jeff Linder  with the Harris County […]

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How to Improve Your SEO Ranking

People use search engines for answers to questions: How to clean a laminate floor?  They use search engines for directions: Where is Disney World?   They go to search in emergencies: How to stop bleeding?    If somebody has a question or a need, chances are the answer is somewhere on the Internet.  I bet […]

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Learn More About SEO

Search engine optimization (SEO) is a very important part of building a successful niche site. You likely already do some SEO without even realizing it. Especially if you are using self-hosted WordPress as your platform.  Here is a brief overview of SEO and how it works. Two Types of SEO There are two types of […]

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Rock Twitter With Images

Are you using Twitter effectively?  Do you include images with your tweets? In order to make effective use of Twitter, you must be succinct and to the point, after all, you only have a limited number of characters to work with.   For some people, Twitter’s 140 character limit feels restrictive.  Crush that obstacle by using “visual content” […]

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Tech News You Can Use – August 2017

There have been lots of exciting things happening in the world of technology lately!   There are a few tech news items that are important for business owners to stay on top of so I thought I would touch on them here. Tech News Are you an Instagram fan?  Instagram says younger users spend 32 […]

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Google Analytics Roundup (Series)

Over the past several weeks we have been posting about using Google Analytics to track your traffic and visitors to your website. We hope you have had a chance to read each post and put them to use in your business with success. Just in case you missed any of them, we wanted to share […]

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Google Analytics Terms to Remember

If you have been following along with our series on Google Analytics, you know we have talked about a lot of new terms for tracking items on your website. I thought it would be helpful to review these again. Glossary of Google Analytics Terms Bounce A “bounce” is a visit with only a one-page view. This […]

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Rodeo Houston to offer free admission on March 8

Upstream Marketing is proud to serve Houston and the surrounding areas since 2004.   If you live or work in the Houston area, you are familiar with the annual Houston Livestock Show and Rodeo. The

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How to start a blog for your small business

How to Start a Blog for your Small Business Blogging is a great way to increase the reach of your small business. From raising brand awareness to converting possible customers, blogs are a great way

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How to achieve your business goals for 2023

How to Achieve Your Business Goals for 2023 The New Year is a time for setting goals and making resolutions. If you’re a business owner, this is also an excellent time to reflect on your

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