OTC 2022 – Day 4 – Last Day
I cannot believe it’s already day 4 of OTC 2022. If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high schools would invite students that had an interest in science and engineering and let them tour OTC on the last […]
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OTC 2022 Day 2 – Live
It has been some time since I blogged live at the Offshore Technology Conference. Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are coming to NRG Center to attend OTC 2022, a couple of things to note: Parking is […]
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Upstream Marketing Houston Business Journal Ad
If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue. Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston Business Journal. I hear the saying See Our Ad In.. when I watch tv and a drug company is […]
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St. Patrick’s Day Marketing Slogans
March 17, also known as St. Patrick’s Day, could either be a huge deal filled with parades, drink specials, sales, or just another holiday. I figure if Krsipy Kreme is giving away free green doughnuts and Einstien Bros Bagels has a green cream cheese spread to celebrate St. Patrick’s Day, then, many other small businesses […]
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B2B Digital Marketing Trends Wrap-up (Series)
While some businesses are on the cusp of the latest digital marketing trends, many others are still playing catch-up to what was hot a few years ago. It is important you know what is on the cutting edge for business. Over the past several weeks we have been posting about the latest digital trends. We […]
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B2B Marketing Trends: Push Vs Pull Marketing
Push vs pull marketing? Which do you use? While not a new trend, it is important to understand the difference between push and pull marketing and which one best serves your B2B business. The emphasis has changed over the years. Push vs Pull Marketing So what’s the difference between the two? Push marketing means you […]
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B2B Marketing Trends: User-Generated Content
What is User-Generated Content User-generated content is simply content that has been created and published by an unpaid contributor. Usually, it is fans promoting a brand. This lends authenticity to a brand over self-promotion. It can include several types of content like blog posts, websites, social media posts, testimonials, or images. A Great Example One […]
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B2B Marketing Trends: Progressive Web Apps
If you haven’t heard of Progressive Web Apps, it’s time you did. They can make a big impact on your marketing and sales growth. And, they can help you stay current in this ever-changing world of technology. Imagine your business having its own app. Progressive Web Apps are very similar to many apps you may […]
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B2B Marketing Trends: Influencer Marketing
What is influencer marketing? And how can it help you grow your business? If you spend any time on social media, you’ve probably seen influencer marketing without even knowing it or recognizing that’s what it was. What You Need to Know About Influencer Marketing Influencer marketing is a word-of-mouth marketing technique that uses key leaders […]
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B2B Digital Marketing Trends: Preparing for Voice Search
Voice search is vital to your business if you want to be competitive. If you’re not using it for your business, you’re missing out. Think about Alexa and everything you can ask her to do. How about everything you as Siri on your phone? Digital Marketing Institute says: “Adopting a voice search strategy isn’t just about […]
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B2B Digital Marketing Trends: Voice Search
Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular. What is Voice Search Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you […]
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B2B Digital Marketing Trends: Social Media Stories
If you’ve spent any time on Facebook, Instagram, or Snapchat, you know what social media stories are. YouTube has joined the story world too with YouTube Reels. All of these are short videos, photos, or memes that will disappear within a set amount of time. Why Social Media Stories are Important For marketers, this is […]
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