Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

St. Patrick’s Day Marketing Slogans

March 17, also known as St. Patrick’s Day, could either be a huge deal filled with parades, drink specials, sales, or just another holiday. I figure if Krsipy Kreme is giving away free green doughnuts and Einstien Bros Bagels has a green cream cheese spread to celebrate St. Patrick’s Day, then, many other small businesses […]

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B2B Digital Marketing Trends Wrap-up (Series)

While some businesses are on the cusp of the latest digital marketing trends, many others are still playing catch-up to what was hot a few years ago.  It is important you know what is on the cutting edge for business. Over the past several weeks we have been posting about the latest digital trends. We […]

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B2B Marketing Trends: Push Vs Pull Marketing

Push vs pull marketing?   Which do you use?  While not a new trend, it is important to understand the difference between push and pull marketing and which one best serves your B2B business.  The emphasis has changed over the years. Push vs Pull Marketing So what’s the difference between the two? Push marketing means you […]

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B2B Marketing Trends: User-Generated Content

What is User-Generated Content User-generated content is simply content that has been created and published by an unpaid contributor. Usually, it is fans promoting a brand. This lends authenticity to a brand over self-promotion. It can include several types of content like blog posts, websites, social media posts, testimonials, or images. A Great Example One […]

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B2B Marketing Trends: Progressive Web Apps

If you haven’t heard of Progressive Web Apps, it’s time you did. They can make a big impact on your marketing and sales growth. And, they can help you stay current in this ever-changing world of technology.  Imagine your business having its own app. Progressive Web Apps are very similar to many apps you may […]

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B2B Marketing Trends: Influencer Marketing

What is influencer marketing? And how can it help you grow your business? If you spend any time on social media, you’ve probably seen influencer marketing without even knowing it or recognizing that’s what it was. What You Need to Know About Influencer Marketing Influencer marketing is a word-of-mouth marketing technique that uses key leaders […]

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B2B Digital Marketing Trends: Preparing for Voice Search

Voice search is vital to your business if you want to be competitive. If you’re not using it for your business, you’re missing out.  Think about Alexa and everything you can ask her to do.  How about everything you as Siri on your phone? Digital Marketing Institute says: “Adopting a voice search strategy isn’t just about […]

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B2B Digital Marketing Trends: Voice Search

Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular. What is Voice Search Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you […]

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B2B Digital Marketing Trends: Social Media Stories

If you’ve spent any time on Facebook, Instagram, or Snapchat, you know what social media stories are. YouTube has joined the story world too with YouTube Reels. All of these are short videos, photos, or memes that will disappear within a set amount of time. Why Social Media Stories are Important For marketers, this is […]

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B2B Digital Marketing Trends: Personalization

If you want to stand out in your marketing efforts, you need to consider personalization in your marketing. That means personalized products, emails, content, and more. How to Use Personalization and Why it is Important The best way to do this is to use the data your site collects on a customer’s purchase history, their […]

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B2B Digital Marketing Trends: Visual Search Tips

Visual search is big!  It is one of the fastest-growing digital marketing trends today. You can learn more about visual search in B2B Digital Marketing Trends: Visual Search. Today we are going to focus on how you can make your content easier for people to find when they do a visual search. Visual Search Tips […]

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B2B Digital Marketing Trends: Visual Search

Have you heard of visual search?  Is your company using it?   Omnichannel, artificial intelligence or visual search are digital marketing trends that are gaining traction every day. In online businesses, there are new terms and new ideas that you need to learn and embrace every time you turn around. A visual search is something that […]

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TikTok for Business Marketing

TikTok for Business Marketing TikTok is one of the most popular social media platforms in the world with over 1.8 billion daily users worldwide. The video-sharing platform offers access to an

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