I cannot believe it’s already day 4 of OTC 2022. If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high schools would invite students that had an interest in science and engineering and let them tour OTC on the last […]
Read MoreIt has been some time since I blogged live at the Offshore Technology Conference. Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are coming to NRG Center to attend OTC 2022, a couple of things to note: Parking is […]
Read MoreIf you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue. Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston Business Journal. I hear the saying See Our Ad In.. when I watch tv and a drug company is […]
Read MoreMarch 17, also known as St. Patrick’s Day, could either be a huge deal filled with parades, drink specials, sales, or just another holiday. I figure if Krsipy Kreme is giving away free green doughnuts and Einstien Bros Bagels has a green cream cheese spread to celebrate St. Patrick’s Day, then, many other small businesses […]
Read MoreWhile some businesses are on the cusp of the latest digital marketing trends, many others are still playing catch-up to what was hot a few years ago. It is important you know what is on the cutting edge for business. Over the past several weeks we have been posting about the latest digital trends. We […]
Read MorePush vs pull marketing? Which do you use? While not a new trend, it is important to understand the difference between push and pull marketing and which one best serves your B2B business. The emphasis has changed over the years. Push vs Pull Marketing So what’s the difference between the two? Push marketing means you […]
Read MoreWhat is User-Generated Content User-generated content is simply content that has been created and published by an unpaid contributor. Usually, it is fans promoting a brand. This lends authenticity to a brand over self-promotion. It can include several types of content like blog posts, websites, social media posts, testimonials, or images. A Great Example One […]
Read MoreIf you haven’t heard of Progressive Web Apps, it’s time you did. They can make a big impact on your marketing and sales growth. And, they can help you stay current in this ever-changing world of technology. Imagine your business having its own app. Progressive Web Apps are very similar to many apps you may […]
Read MoreWhat is influencer marketing? And how can it help you grow your business? If you spend any time on social media, you’ve probably seen influencer marketing without even knowing it or recognizing that’s what it was. What You Need to Know About Influencer Marketing Influencer marketing is a word-of-mouth marketing technique that uses key leaders […]
Read MoreVoice search is vital to your business if you want to be competitive. If you’re not using it for your business, you’re missing out. Think about Alexa and everything you can ask her to do. How about everything you as Siri on your phone? Digital Marketing Institute says: “Adopting a voice search strategy isn’t just about […]
Read MoreAre you using voice search for your business? Voice search is not a new technology, but it is becoming more popular. What is Voice Search Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you […]
Read MoreIf you’ve spent any time on Facebook, Instagram, or Snapchat, you know what social media stories are. YouTube has joined the story world too with YouTube Reels. All of these are short videos, photos, or memes that will disappear within a set amount of time. Why Social Media Stories are Important For marketers, this is […]
Read MoreUpstream Marketing is proud to serve Houston and the surrounding areas since 2004. If you live or work in the Houston area, you are familiar with the annual Houston Livestock Show and Rodeo. The
Continue ReadingHow to Start a Blog for your Small Business Blogging is a great way to increase the reach of your small business. From raising brand awareness to converting possible customers, blogs are a great way
Continue ReadingHow to Achieve Your Business Goals for 2023 The New Year is a time for setting goals and making resolutions. If you’re a business owner, this is also an excellent time to reflect on your
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