Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

How to Make Your Customer Service “Rock” by Following Up

In our last post, Follow Up! Increase Your Bottom Line, we talked about the importance of following up with potential clients or customers after they complete a contact form or you meet them at an event.  “Following up” doesn’t stop there.  Providing outstanding customer service once the customer has made a purchase is important too. Contact […]

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Follow Up! Increase Your Bottom Line

Increasing sales is on everyone’s mind.  But how do you make that happen? What if I told you all you had to do was “follow up” with people who contacted you? Yes, you read that correctly.  All you have to do is “follow up” with leads. Sales are Missed Many sales are missed because people […]

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Learn How To Use SEO to Your Advantage

Search Engine Optimization (SEO) is important if you have a website, blog or online store, SEO can help your business grow and meet various business objectives. Most users trust search engines and having a presence in the top positions for the keywords or phrases the user is searching, increases the web site’s trust.  This means more […]

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Mobile Friendly Sites Make Search Engines Happy

Did you know that Google uses the mobile version of the site to determine its rankings? If you don’t have a mobile site or a responsive design you are losing the battle with SEO. What a site mobile-friendly? A site is mobile-friendly when it: loads lightning fast loads properly on a mobile device like a smartphone […]

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Optimize Your Images for SEO

In our last post, we talked about page load speed and how it affects SEO.   One of the many reasons your load speed could be slow is uploading large images to your site and housing them in the media library.  Too many images slow down the site. So how can we fix this problem? Proper […]

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Page Load Speed Impacts Your SEO

Page load speed is the time it takes for your webpage to fully render and load. Why is this important to SEO?  The slower the page load speed.  Users will end up frustrated waiting for your page to load and your ranking with the search engines will tank. Load Speed Statistics Here are some interesting […]

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Why Your Description Text Matters

We have been focusing on measures you can take to improve your Search Engine Optimization (SEO)  Our last post focused on Title Tags. Today we are going to focus on the “Description Text.” What is Description Text? Description text is the two lines of text that is displayed below the title in the search results. […]

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3 Best Title Tag Rules

Title tags are the most important SEO real estate on a page.  Yes, title tags are that important. Purpose A title tag is a piece of HTML code that goes in the “head” section of your website. Its purpose is to tell search engines what to display as the clickable link in the search results […]

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3 Important Areas That Affect SEO

When you want to improve your SEO (Search Engine Optimization) rankings, there is a lot to consider.   We talked about keywords and the long tail variety. 3 Things that Affect SEO Three other things to consider are: Length The length of your content plays an important role in how well your page will rank in […]

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Understanding Long Tail Keywords

Long tail keywords are words and phrases that are more specific and generally have less search volume than short keyword phrases. Incorporating long tail keywords into content is great for capturing very specific queries. The search volume is usually less, but the upside is click-through rates and conversions can be higher as searchers will find […]

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How Your Content Affects SEO

In a previous post, How to Improve Your SEO Ranking, we discussed several ways to improve your search engine optimization. Content is still king and it is important you have unique content on your website, landing pages, etc.   As you are writing you need to balance four different aspects that SEO takes into consideration. […]

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Can your visitors find their way around your website?

A family lost in a corn maze ended up calling 911. When visitors to your website are lost or confused the leave… Make a clear path for your visitors to follow and they will..

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