Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Tech News You Can Use – Dec. 2017

It has been a while since I have provided some tidbits of info for your daily use.  Tech news is always changing, but there are a few nuggets I think will be game changers as we look towards 2018. Instagram Polling Everyone knows Instagram is growing.  Are you growing with it?  A new feature added in […]

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Good Content Can Help Increase Blog Traffic

Your website and blog traffic (or the number of visitors) are important because the number of visitors equals the number of opportunities you have to add new customers. So it is important to find ways to drive traffic to your blog on a routine basis. In a previous post, 7 Smart Ways to Drive Traffic To Your Site, I […]

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7 Smart Ways to Drive Traffic To Your Site

It is important to get new traffic to your website or blog.  Whether a new visitor or a repeat visitor, traffic is important.  What is the secret to getting all those eyes on your site?  How do you drive traffic to your site? Traffic Tips I have a few ways to drive traffic outlined below: 1. […]

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5 Ways to Make Sure Your Readers Return to Your Blog

Do your readers return to your blog over and over?   We have been discussing a number of tips to improve your website.  These tips were included in my book, 52 Tips to Turn Your Website Into a Sales Machine.  Now we are going to turn our focus to your blog and getting those return visits. […]

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Meeting Expectations

What do people expect to find when they come to your website?   Does your page meet their expectations?  Meeting expectations is not always easy.  But taking your customer’s expectations into consideration will improve your chances for success. No Surprises The best way to meet people’s expectations is to be sure there are no surprises when […]

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The 8-Second Rule for Webpages

Have you heard of the “8-second rule”? Sorry, we are not talking about bull riding! Do you have a long attention span?  Can you stay focused for longer than 8 seconds? An Exercise Let’s do an exercise.   On a piece of paper, draw the photo of a fish. Leave some space and then draw […]

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Is Your Logo Prominent?

I have a soft-spot for nonprofits and want them to have the same advantages as larger companies who work for profit.   I  enjoy helping nonprofits succeed online.  To help them, they can grab my book, 52 Tips to Turn Your Website Into a Sales Machine for FREE today as we celebrate Giving Tuesday. Web Page Tip Another […]

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Turn Your Website Into A Sales Machine: 52 Tips (Download for Free)

You could use one tip per week to turn your website into a sales machine during the next year!  Or use one tip per day and have a sales machine in a month and a half. Download for Free My book, 52 Tips To Turn Your Website Into A Sales Machine is available as a […]

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Happy Thanksgiving!

Gratitude is a feeling of appreciation and thankfulness for blessings or benefits we have received. We Sometimes Forget Too often we overlook the many things we have to be thankful for and focus on what is wrong with the world.  As Thanksgiving approaches, it is important to remember your blessings. There are many personal reasons to […]

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Confusion Will Lose Them

A confused mind does not buy, they leave.  It could mean a customer is lost forever. Don’t Lose Your Customers Make it easy for your website visitor to find what they are looking for. This tip is important for manufacturer’s representatives and distributors that offer many different products from different manufacturers.  You may have some […]

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Be Proud of Your Accomplishments

“The difference between ordinary and extraordinary is that little extra.”  ~Jimmy Johnson What is it about your company that makes it extraordinary?   Is it an award you have won, a designation you have earned, a community recognition, or an industry award?  Perhaps it is the best customer service in the area, or your employees contributed […]

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How to Make Your Customer Service “Rock” by Following Up

In our last post, Follow Up! Increase Your Bottom Line, we talked about the importance of following up with potential clients or customers after they complete a contact form or you meet them at an event.  “Following up” doesn’t stop there.  Providing outstanding customer service once the customer has made a purchase is important too. Contact […]

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