Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Is Social Media Important for my Industrial Business?

Social media is everywhere, but how important is it to an industrial business marketing strategy? Since your customers on online, they are most likely seeing your competition online.  You need to be there too.  The bigger question is which social media and how do I reach my target market. The key aspect of social marketing […]

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YouTube Tips for Success in 2018

YouTube is a great way to reach your audience; videos are becoming more and more popular. If you haven’t jumped on the YouTube bandwagon yet, it’s time to consider it. Last year we did a series on how to use YouTube. If you wish to refresh your memory you can find information on the series […]

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Keep It a Secret in an Online World

Keeping your company’s sensitive information secure isn’t as easy as it used to be. With almost all information available online or through a network these days, security can be a challenge. Especially if there are reasons you need some of that information on your website. How do you post it online while still keeping is […]

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Social Media News For Your Industrial Business

As an industrial and/or manufacturing business, you are busy creating a product, selling and servicing, and making sure your customers are happy.   Sometimes it is hard to keep up with changes in social media in the online world. Social Media News I thought I would share a few tidbits of news to keep you up […]

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Prepare to Spring Forward to Daylight Savings Time

This weekend we will “Spring forward” to Daylight Savings Time on March 11.  I enjoy the longer days and more sunshine. We can thank Benjamin Franklin for coming up with the idea of resetting clocks during the summer in order to save energy. The practice became widespread in 1918 as a way to reduce the […]

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Saluting Women Business Owners on International Women’s Day

Today, March 8, 2018, is International Women’s Day.   At Upstream Marketing, we work with many women-owned businesses.  The women-owned businesses who are our clients serve many different industries.  Some examples: Technical Writing, Waste Removal, Medical, Law, Graphic Design, Public Relations, Engineering, Fabrication, Communications and more.  These businesses have an impact both on the local and international […]

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Celebrate National “Be Heard” Day

“I can’t hear you!” That is what I tell some of my clients.  As a B2B owner, you have many challenges with running a successful business. It isn’t always easy to get your message out and bring the customers in. National Be Heard Day was created to make things a little easier.  March 7, 2018 is […]

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Top 5 Reasons to Follow Up With Your Customers

Following up with your industrial or manufacturing customers is an often forgotten step in marketing.  You made the sale and now you are off to find another sale.   But follow up can make or break you.  Customers trusted you with their money, now they still need to know you care.  They will remember you forever if […]

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Are Contact Forms Working For Your Industrial Business?

When someone finds your website, do you provide an easy way for them to get in touch with you?  Contact forms are one of the easiest ways to make sure potential customers can get in touch with you.  Many feel your  “Contact Us” page is the most important element of your website. Using a contact form is […]

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Who Is Your Target Market?

In today’s busy work, having a well-defined target market is more important than ever. Manufacturing businesses can’t afford to target everyone. But you can effectively compete by targeting a niche market. Some businesses say they target “anyone interested in my services or products.”   Although anyone may purchase from your, your marketing efforts need to be […]

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Industrial Web Design Practices – External Links

Do you have external links on your website?   Some sites are full of links to other sites.  Others use them sparingly.  I’m not a fan of external links on an industrial website. Let me explain. Your Visitors When a web visitor lands on your website, they are temporarily yours—all yours. You have a captive audience.  So, before you […]

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Does Your Website Depict Job Safety?

The image you portray online says a lot about your company.  What do people see when they look at your website?  Do they see a safe and healthy work environment that shouts “Be Safe!” or do they a danger zone with accidents waiting to happen? Safe Environment Are the photographs you are using depicting employees working […]

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