Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Which Chatbot Product is Right for Your Industrial Business

So you have decided to try using chatbots? Which chatbot product is right for your industrial business? Products Available There are already a number of chatbot products on the market. Some are quite effective, while others have been obviously rushed to market and are full of bugs that will frustrate you and your customers. Let’s […]

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3 Ways to Use Chatbots in Your Industrial Business

There are many ways to use chatbots for business, and companies are thinking of new, innovative ways to use them all the time. Ways to Use Chatbots Let’s take a look at a few ways chatbots can benefit your industrial or manufacturing business: Content Delivery A lot of companies are using chatbot technology to deliver […]

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Are Chatbots Right for Your Industrial Business?

Could your industrial or manufacturing business make use of chatbots? Chatbots aren’t right for every business.  If you find that you don’t have a lot of contact with customers normally, you may not need a chatbot.  On the other hand, if you do have a lot of contact with customers, or if you find you have a  lot of shopping cart abandonment or your customers tend to ask a lot of questions or need additional help, a  chatbot just might be perfect for your needs. Chatbots […]

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The Pros and Cons of Using Chatbots

Chatbots use artificial intelligence that is often quite advanced to answer many questions a user might have.  To learn more about what a chatbot is, check out our post, What are Chatbots? Now on to how they are used.  Chatbots are very useful for a lot of different applications. From simple user contact to answering questions, and even helping the sales process along. Benefits  of  Chatbots […]

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What are Chatbots?

You may have interacted with chatbots and not even realized it.   They are on all sorts of websites, from email sites to mobile phone service providers, hosting sites, purchasing sites and many other types of web pages and apps. Is it a Real Person? At first,  you might think you’re talking to a real person.  Usually,  a popup appears with a picture of […]

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5 Top Heat Mapping Plugins for WordPress

Heat Mapping is a great way to find better insight and get detailed analytics about how your visitors are spending time on your website. You can see specifically what information your visitors are interested in by viewing not only where and what they click on, but also by seeing where they hover their mouse. WordPress […]

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Heat Mapping and Why You Should Use It

Heat mapping is a visual representation of how your online visitors are engaging with your website. It uses mouse clicks to record the areas of your site that get the most interaction and attention. Basically, it tells you what your visitors are clicking on in a visual format. Beef Up Your Content Marketing Strategies Heat […]

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Earth Day – End Plastic Pollution

Earth Day is just around the corner.  Are you ready to take action to make the world a better place?   Earth Day is all about making people aware of changes they can make to protect the environment.  It is up to us to take action.   The Earth Day Network has a mission to “diversify, educated, […]

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What You Need to Know About URL Structure

What is the big deal about your URL structure?  Your web address is important.  Similar to your physical home or business address.  Without an address, your postman would not know where to deliver your mail.  Without an address, GPS could not give you instructions.  Customers and clients would not know where to find you.   […]

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Website Redesign Process Using 301 Redirect

Have you ever considered updating your website?  Giving it a new look and feel?   Or maybe even a new name?  Before you jump into a redesign, let’s talk about what a 301 Redirect is and why it is needed (using real basic terms and plain English.) What is it? According to Moz.com, a 301 redirect is a permanent redirect which passes […]

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Shiny Object Syndrome Can Harm Your Business

Its tip #52 in my book, 52 Tips To Turn Your Website Into A Sales Machine, but it probably should be moved to #1. You need a video, you need social sharing and you must have animation. You need a spokesperson talking about your company since video is so hot now. Don’t forget your mobile users, remember […]

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Vimeo versus YouTube – Which is Better for Your Business?

With all the videos showing up on your Facebook and Instagram feeds lately, it should come as no surprise that marketers predict that 80% of all web traffic will come from videos by 2019. If you haven’t given any thought to adding videos to your industrial business marketing strategy, now is the time. Start creating […]

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