Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Building a B2B Business Blog – Step 6: Edit Pictures In WordPress

Did you know you can edit pictures in WordPress?    If you have read the previous posts, you know that adding images to your WordPress B2B business blog posts is not hard at all.   The most difficult part of the process may be editing your photos or images. You can edit images in PicMonkey, Photoshop […]

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Building a B2B Business Blog – Step 5C: Adding Pictures To Your Post Via URL

The final method for inserting images into your blog posts involves inserting the image from an URL.  You know how to upload an image, how to select from your media library and now we will learn how to insert a picture using a URL. This method works well if you store your pictures on a […]

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Building a B2B Business Blog – Step 5B: Adding Pictures via the Media Library

In our last post, we discussed uploading images to include in your post.  There are two additional ways to add images.  In this post, we will discuss using a picture you have already uploaded to your Media Library.  So let’s get started. Adding a Picture via the Media Library If you already have an image […]

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Building a B2B Business Blog – Step 5: Adding Pictures To Your Post

What makes you stop and read a blog post?  Is it the headline or title?  Do the words of the post grab your attention?  Or is it the picture associated with the post.   Maybe a combination. Statistics show an image increases interest and a picture always makes things more appealing.  Most web readers are accustomed […]

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Building a B2B Business Blog – Step 4: Writing Your First Post

Hopefully you’ve completed the simple steps so far and are ready to start posting on your brand new blog! It is important to remember that no matter how pretty your site, the most important thing is your content.  Content is what keeps people coming back for more.  So let’s get started with your first post. […]

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Building a B2B Business Blog – Step 3: Installing WordPress

If you already have a website – you can skip this step.  Just go into your website and make sure there is a page set up for blogging.  You would find it under pages in the backside or dashboard of your blog.  Wherever you’ve decided to host your blog, you’ll have access to WordPress.org for […]

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Building a B2B Business Blog – Step 2: Selecting a Hosting Site

If you already have a website – you can skip this step. Are you looking to build a blog? In our previous post, we discussed purchasing a domain name.  The domain name is the unique address of your website or blog often known as the URL.  The next step is to find a hosting site.  […]

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Building A B2B Business Blog – Step 1:  Buying A Domain Name

If you already have a website – you can skip this step. You have decided to create a B2B business blog and are wondering where to start.  Setting a blog up is fairly easy.  The first thing you will need to do is decide on a name for your blog. The domain name for this […]

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4 Top Reasons Why Your B2B Business Needs a Blog

You may be wondering if you need a  B2B blog for your company. The answer is . . .yes! Blogging is definitely becoming more popular, but many blogs are about lifestyle or recipes or DIY projects. Why would your company need a blog? Especially if you’re marketing to other businesses. Before we talk about why […]

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Marketing Lessons from Past Mistakes

Have you made marketing mistakes in your manufacturing or industrial business in the past?  The good thing is, those failures can be good marketing lessons. Learning From Your Mistakes We often think of smart people as those who get straight A’s in school, can solve a tricky math problem at the drop of a hat, […]

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Tying Your B2B Marketing to Holidays

Have you considered tying your B2B marketing efforts to holidays? Marketing during any type of holiday season can be challenging. Business-to-Consumer (B2C) businesses do very well with holiday specials and markdowns, but Business-to-Business (B2B) businesses are often left out in the cold. Mostly because other businesses cut expenses during this time because they’re not seeing […]

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Chatbots for Industrial Businesses

Chatbots for industrial businesses might be the answer to your customer service problems.   Chatbots can provide real-time engagement that is available instantaneously, which is something that even the most well-staffed company is rarely able to do. While chatbots can’t replace all staff, they can certainly help you cut down on the number of times your […]

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