Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Make a Clear Call to Action

When your clients visit your website, what do you want them to do?  Click on a link, read something, or buy something?  When they get to your site, do they know what to do next?   You want the “Call to Action” (CTA) to be clear. Tip #12 in my book,  52 Tips to Turn Your Website […]

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Finding Your Target Market

Who are your clients? Why will they want to buy from you? “Everyone” is not a target market. The more specific you can be about who will want to work with or buy from you, the more successful you will be. Determining Your Target Market Determining your target market and why they would purchase from you […]

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Planning Your New Website

Are you planning a new website for the start of the year?  Or maybe you need some sprucing up for your current site.  It’s not too early to start planning.  Time flies as we get closer to the holidays so start now to plan for that new awesome site. Ask yourself, “What is the purpose of […]

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Business Has Gone to the Dogs!

Do you have a pet?  I sure do!  My dog, Haddie,  is a shelter adoption.  She is my companion when I’m working at home.  She loves to hang out in the office with me.  A few of my B2B business clients have dogs in their offices.  I enjoy meeting them when I visit. The American Society […]

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Tech News for B2B Businesses

It has been a while since I have provided some tidbits of info for your daily use.  Tech news is always changing, but there are a few nuggets I think will be important for you. In case you haven’t heard the big news last week, Facebook had a security breach.  They logged most users out and […]

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Let’s Hear It For Manufacturers!

Today is Manufacturing Day!  I want to give a big shout out to all the manufacturers in the Houston area. Manufacturing Day is an annual event in North America.  Manufacturers open their doors to showcase the potential of modern manufacturing and foster interest in manufacturing careers. Manufacturing Misconceptions The average person, if they don’t have a […]

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Is the “Fear Of Missing Out” Affecting Your B2B Business?

FOMO (Fear of Missing Out) can be costing your business a significant amount of profits. FOMO refers to the sense that other businesses are having opportunities and experiences, and gaining new customers, that you are not. With the increased usage of social media for marketing, FOMO has become a pervasive marketing tactic for businesses to […]

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National Coffee Day

As many of my clients know I drink Decaf Coffee.  I even bring my own  K-Cups to my clients’ offices or the clients that I see quite often have started stocking Decaf Coffee K-Cups just for me. Much appreciated.  I have the best clients! Coffee is as integral a part of American culture. When the […]

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Happy Birthday to Google!

Today is a special day!  Google is celebrating its 20th birthday, today, September 27th  and it is my birthday!     That calls for a celebration!   Google’s birthday has shifted around over the years, but it currently is celebrated on September 27th. The exact year of Google’s “birth” depends on who you are talking to. […]

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Punctuation Day

Has anyone ever joked with you about being a member of the punctuation police?  Are you forever correcting punctuation mistakes of others in your head?  If so, today might be your day.   Today is Punctuation Day! Punctuation Day is an unofficial holiday that aims to spread awareness and educate people on proper punctuation and the […]

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5 Tips to Improve Your B2B Business Image

When others think of you, your website, and your business, what image do they see?   Your image or brand is simply a perception.  So how do your customers and business partners perceive you? This week, September 16-22, is Build A Better Image Week. Your Brand Image Your brand image consists of the perceptions that exist in […]

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22 Steps to Building A Successful B2B Business Blog

People visit your B2B business blog because it fills a need that they have – it might be for information, inspiration, entertainment or another reason. More than likely your readers will come to your blog in the first place because you post about something that interests them. To keep them coming back, you need to keep […]

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What is the purpose of your blog?

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ChatGPT Explained by a Human (Definitely not Written by AI) ChatGPT is sweeping the nation and filling headlines in every publication in print and on the web (half of which is written by AI anyway.

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