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National Read a Book Day

How often do you take the time to sit down and read?  Many of us put reading on hold while we are doing other things.  Today is National Read a Book Day. What is the last book you read?  I’m currently reading Tools of Titans by Tim  Ferriss.  Tim also wrote the 4 hour work week […]

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Make a Call to Celebrate Telephone Tuesday

Do you know what today, Tuesday, September 4th is?  It is known as “Telephone Tuesday.” What is “Telephone Tuesday?” Over the past few years, businesses have experienced the phenomenon of receiving more inbound calls than on any other day of the year.  Imagine that, more calls than on Black Friday and Cyber Monday. So why […]

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Building a B2B Business Blog – Step 21: Using an Editorial Calendar

How many times do you sit down at the computer, stare at your screen, and think, “What the heck am I going to write about today?” It’s only natural that blog writing and other social media postings sometimes fall through the cracks. You know it’s important to your B2B business brand, but it’s not always easy […]

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Building a B2B Business Blog – Step 20: Using Categories and Tags for SEO

Using categories and tags correctly is important for your site for many reasons.  One of the biggest is how it affects your SEO (search engine optimization). WordPress Categories vs Tags A category title should be descriptive and can be several words long. A tag is more specific and addresses items you discuss in a particular blog post. A tag is usually […]

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Building a B2B Business Blog – Step 19: Tags: Keywords for Your B2B Business Blog

In our last post, we discussed the proper use of categories.   Now we are going to delve into the world of tags.  While categories in WordPress are like broader sections of a website, tags are like keywords.  A great way to think about it is the categories are like the table of contents in a […]

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Building a B2B Business Blog – Step 18: Categories – Organizing Your Content

WordPress categories are a way of grouping posts on your blog.  Categories are used to sort and group content into different sections. A website publishing content on a variety of topics can divide their website into sections using categories. You Probably Have Encountered Categories You probably have already encountered categories on other sites. Often they are […]

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Building a B2B Business Blog – Step 17: Widgets for Your Blog

WordPress uses widgets to enable bloggers without HTML or CSS knowledge to modify the design and content of their blogs using a simple drag-and-drop system through widgets.  Simply put, widgets allow you to add different functionality and features to your WordPress sidebars without writing any code. How are Widgets Used? Widgets are most frequently used to customize […]

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Building a B2B Business Blog – Step 16: Plugins You Should Use

Whether you have a new blog or have been at it for a while, there are numerous options for making your blog do specific things.   These options are known as WordPress plugins.  They are like apps for your blog. Whether you want your blog to be found by search engines or to make your content more shareable when […]

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Building a B2B Business Blog – Step 15: Making Money with Your Blog

Blogs are great for building relationships and providing an online presence for your B2B business.  But for many, the best part of a B2B business blog is when you can turn your blog into a revenue stream. 5 Money-making Strategies Let’s look at several ways you can monetize your blog: Sell Your Products Sell physical […]

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Building a B2B Business Blog – Step 14: How to Engage Your Audience

Now that you have a B2B business blog and you have people reading your blog, you might see comments and engagement.  This is a good thing. At this point, you need to divide your focus your focus between creation and engagement.  You need to find time for engaging with those readers and building community.  This […]

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