832-594-5390

To Link or Not To Link

To link or not to link?  That is the question.    Is it proper to link to something on your own site?  How about linking to someone else’s post or product.   The answer is YES.  It is good to provide links (shortcuts) to content on your own site or to other sites.  Let’s look […]

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Make Your Content Stand Out!

In our last post, we talked about the importance of content.  Having good quality content is still king and the secret to getting people to read your posts and come back for more. Develop Your Content to Stand Out You want quality but you also want it to look enticing and be easy to read.  These […]

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Content Development is Important

Many people come to your website for a variety of reasons, but you want them to stay, browse around and read your posts.  How do you entice them to stay?  The number one way is to provide valuable content. Website content is just as important as how your website looks.  Probably even more important.  In my book,  52 […]

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Make a Clear Call to Action

When your clients visit your website, what do you want them to do?  Click on a link, read something, or buy something?  When they get to your site, do they know what to do next?   You want the “Call to Action” (CTA) to be clear. Tip #12 in my book,  52 Tips to Turn Your Website […]

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Finding Your Target Market

Who are your clients? Why will they want to buy from you? “Everyone” is not a target market. The more specific you can be about who will want to work with or buy from you, the more successful you will be. Determining Your Target Market Determining your target market and why they would purchase from you […]

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Planning Your New Website

Are you planning a new website for the start of the year?  Or maybe you need some sprucing up for your current site.  It’s not too early to start planning.  Time flies as we get closer to the holidays so start now to plan for that new awesome site. Ask yourself, “What is the purpose of […]

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Business Has Gone to the Dogs!

Do you have a pet?  I sure do!  My dog, Haddie,  is a shelter adoption.  She is my companion when I’m working at home.  She loves to hang out in the office with me.  A few of my B2B business clients have dogs in their offices.  I enjoy meeting them when I visit. The American Society […]

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Tech News for B2B Businesses

It has been a while since I have provided some tidbits of info for your daily use.  Tech news is always changing, but there are a few nuggets I think will be important for you. In case you haven’t heard the big news last week, Facebook had a security breach.  They logged most users out and […]

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Let’s Hear It For Manufacturers!

Today is Manufacturing Day!  I want to give a big shout out to all the manufacturers in the Houston area. Manufacturing Day is an annual event in North America.  Manufacturers open their doors to showcase the potential of modern manufacturing and foster interest in manufacturing careers. Manufacturing Misconceptions The average person, if they don’t have a […]

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Is the “Fear Of Missing Out” Affecting Your B2B Business?

FOMO (Fear of Missing Out) can be costing your business a significant amount of profits. FOMO refers to the sense that other businesses are having opportunities and experiences, and gaining new customers, that you are not. With the increased usage of social media for marketing, FOMO has become a pervasive marketing tactic for businesses to […]

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