Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Performing a Website Audit – Part 1

Taking the time to review your website before the end of the year can set you up for success next year. It’s a good idea to audit your website every quarter to make sure it’s performing well and accomplishing the goals you want it to. Before you get started with your audit, you first need […]

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Gear Your Website Up for 2018

Today is Santa’s List Day.  What is on your list for Santa for your business?  Perhaps a new or updated website? As the year winds down, it is a good time to reflect and think about how your blog has served your over the past year and make any needed changes to rock 2019. Let’s […]

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How Will You Celebrate Giving Tuesday?

We stuffed ourselves on Thanksgiving, shopped till we dropped on Black Friday, Small Business Saturday, and Cyber Monday,  and now here we are at Giving Tuesday.   A global giving movement, Giving Tuesday is fueled by the power of social media and collaboration. #GivingTuesday #GivingTuesday kicks off the charitable season when many focus on their holiday […]

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Small Business Saturday

Have you had your fill of turkey?  Maybe planning to do some “Black Friday” shopping?    Save some of your $$$ for tomorrow as we celebrate “Small Business Saturday.” I’m a Fan! I have always been a fan of Small Business Saturday.  It’s hard for small businesses to compete with the big guys.   It is a […]

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I’m Thankful For You!

As we spend the time leading up to Thanksgiving counting our blessings and showing our gratitude, I wanted to take a few minutes to tell you, my readers, customers, friends, and business acquaintances how thankful I am for you.  Each of you are a blessing to UpStream Marketing and we are grateful for the opportunity to serve […]

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A New Website – Series

Are you planning a new website for the start of the year?  Or maybe you need some sprucing up for your current site. In the past  8 posts, we have covered things you need to be sure and include as you build your site. It all begins with asking yourself,  “What is the purpose of my […]

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Make it Easy to Contact You

Have you ever wanted to purchase something but had a question and couldn’t figure out who to contact or how to contact the company to get your questions answered?   Or perhaps you have made a purchase and are having a problem and can’t get in touch with anyone to get it resolved?   This happens more […]

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3 Tips for Better Website Photography

When looking at a blog post, what grabs your attention first?  Is it the headline?  The length of the blog?  How about the picture?   For most people, the picture grabs their attention.  For this reason, it is important to make sure your website photography is above average. Website Photography Tips In my book, 52 Tips to […]

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To Link or Not To Link

To link or not to link?  That is the question.    Is it proper to link to something on your own site?  How about linking to someone else’s post or product.   The answer is YES.  It is good to provide links (shortcuts) to content on your own site or to other sites.  Let’s look […]

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Make Your Content Stand Out!

In our last post, we talked about the importance of content.  Having good quality content is still king and the secret to getting people to read your posts and come back for more. Develop Your Content to Stand Out You want quality but you also want it to look enticing and be easy to read.  These […]

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Content Development is Important

Many people come to your website for a variety of reasons, but you want them to stay, browse around and read your posts.  How do you entice them to stay?  The number one way is to provide valuable content. Website content is just as important as how your website looks.  Probably even more important.  In my book,  52 […]

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Make a Clear Call to Action

When your clients visit your website, what do you want them to do?  Click on a link, read something, or buy something?  When they get to your site, do they know what to do next?   You want the “Call to Action” (CTA) to be clear. Tip #12 in my book,  52 Tips to Turn Your Website […]

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Call for Papers Opportunity The National Institute for Storage Tank Management invites you to make a presentation at the upcoming 15th Annual National Aboveground Storage Tank Conference & Trade

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Memorial Day Weekend Marketing

The first thing that comes to mind when someone says “Holiday Marketing” is…  Are we starting to promote Christmas already? There are a lot more holidays than just Christmas. 

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OTC 2022 – Day 4 – Last Day

I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high

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