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5 Tips to Improve Your B2B Business Image

When others think of you, your website, and your business, what image do they see?   Your image or brand is simply a perception.  So how do your customers and business partners perceive you? This week, September 16-22, is Build A Better Image Week. Your Brand Image Your brand image consists of the perceptions that exist in […]

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22 Steps to Building A Successful B2B Business Blog

People visit your B2B business blog because it fills a need that they have – it might be for information, inspiration, entertainment or another reason. More than likely your readers will come to your blog in the first place because you post about something that interests them. To keep them coming back, you need to keep […]

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Building a B2B Business Blog – Step 22: Blog Maintenance

One of the most time-consuming activities as a B2B Business blogger is maintaining your blog. I’m not referring to creating content or adding photos to your posts, I’m referring to all the other essential blog management activities that are involved in keeping your blog running smoothly. If your blog runs on WordPress this post is for […]

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National Read a Book Day

How often do you take the time to sit down and read?  Many of us put reading on hold while we are doing other things.  Today is National Read a Book Day. What is the last book you read?  I’m currently reading Tools of Titans by Tim  Ferriss.  Tim also wrote the 4 hour work week […]

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Make a Call to Celebrate Telephone Tuesday

Do you know what today, Tuesday, September 4th is?  It is known as “Telephone Tuesday.” What is “Telephone Tuesday?” Over the past few years, businesses have experienced the phenomenon of receiving more inbound calls than on any other day of the year.  Imagine that, more calls than on Black Friday and Cyber Monday. So why […]

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Building a B2B Business Blog – Step 21: Using an Editorial Calendar

How many times do you sit down at the computer, stare at your screen, and think, “What the heck am I going to write about today?” It’s only natural that blog writing and other social media postings sometimes fall through the cracks. You know it’s important to your B2B business brand, but it’s not always easy […]

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Building a B2B Business Blog – Step 20: Using Categories and Tags for SEO

Using categories and tags correctly is important for your site for many reasons.  One of the biggest is how it affects your SEO (search engine optimization). WordPress Categories vs Tags A category title should be descriptive and can be several words long. A tag is more specific and addresses items you discuss in a particular blog post. A tag is usually […]

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Building a B2B Business Blog – Step 19: Tags: Keywords for Your B2B Business Blog

In our last post, we discussed the proper use of categories.   Now we are going to delve into the world of tags.  While categories in WordPress are like broader sections of a website, tags are like keywords.  A great way to think about it is the categories are like the table of contents in a […]

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Building a B2B Business Blog – Step 18: Categories – Organizing Your Content

WordPress categories are a way of grouping posts on your blog.  Categories are used to sort and group content into different sections. A website publishing content on a variety of topics can divide their website into sections using categories. You Probably Have Encountered Categories You probably have already encountered categories on other sites. Often they are […]

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Building a B2B Business Blog – Step 17: Widgets for Your Blog

WordPress uses widgets to enable bloggers without HTML or CSS knowledge to modify the design and content of their blogs using a simple drag-and-drop system through widgets.  Simply put, widgets allow you to add different functionality and features to your WordPress sidebars without writing any code. How are Widgets Used? Widgets are most frequently used to customize […]

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