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B2B Marketing Trends: Influencer Marketing

What is influencer marketing? And how can it help you grow your business? If you spend any time on social media, you’ve probably seen influencer marketing without even knowing it or recognizing that’s what it was. What You Need to Know About Influencer Marketing Influencer marketing is a word-of-mouth marketing technique that uses key leaders […]

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B2B Digital Marketing Trends: Preparing for Voice Search

Voice search is vital to your business if you want to be competitive. If you’re not using it for your business, you’re missing out.  Think about Alexa and everything you can ask her to do.  How about everything you as Siri on your phone? Digital Marketing Institute says: “Adopting a voice search strategy isn’t just about […]

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B2B Digital Marketing Trends: Voice Search

Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular. What is Voice Search Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you […]

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B2B Digital Marketing Trends: Social Media Stories

I’ve you’ve spent any time on Facebook, Instagram, or Snapchat, you what social media stories are. YouTube has joined the story world too with YouTube Reels. All of these are short videos, photos, or memes that will disappear within a set amount of time. Why Social Media Stories are Important For marketers, this is a […]

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B2B Digital Marketing Trends: Personalization

If you want to stand out in your marketing efforts, you need to consider personalization in your marketing. That means personalized products, emails, content, and more. How to Use Personalization and Why it is Important The best way to do this is to use the data your site collects on a customer’s purchase history, their […]

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B2B Digital Marketing Trends: Visual Search Tips

Visual search is big!  It is one of the fastest-growing digital marketing trends today. You can learn more about visual search in B2B Digital Marketing Trends: Visual Search. Today we are going to focus on how you can make your content easier for people to find when they do a visual search. Visual Search Tips […]

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B2B Digital Marketing Trends: Visual Search

Have you heard of visual search?  Is your company using it?   Omnichannel, artificial intelligence or visual search are digital marketing trends that are gaining traction every day. In online businesses, there are new terms and new ideas that you need to learn and embrace every time you turn around. A visual search is something that […]

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B2B Digital Marketing Trends

Marketing is changing.  In fact, it has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. The digital marketing landscape is currently witnessing a dramatic shift for both B2C and B2B businesses. There may have been a time when you could’ve […]

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Making Your Site Searchable (Series)

An optimized website can make it easier for search engines to find you and to make you more visible to clients and potential customers.  Over the past several weeks we have been posting about how to optimize your site. We hope you have had a chance to read each post and put them to use […]

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How to Fix Common Errors in Your Sitemap

What happens if you find errors in your sitemap?  Let’s examine common errors and what you can do about them. Creating and submitting your sitemap is pretty simple these days, there are even sitemap generators that can help with this, but you still may run into an error message. These are pretty common and are […]

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