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Blog Review 2019

What a year this has been.  It just flew by.  This is our 500th post on our blog!  It is fun to think of all the topics we have covered and the information we have shared.  Check out our Blog Review 2019.   I thought it would be fun to review some of the topics we […]

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B2B Digital Marketing Trends Wrap-up (Series)

While some businesses are on the cusp of the latest digital marketing trends, many others are still playing catch-up to what was hot a few years ago.  It is important you know what is on the cutting edge for business. Over the past several weeks we have been posting about the latest digital trends. We […]

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B2B Marketing Trends: Push Vs Pull Marketing

Push vs pull marketing?   Which do you use?  While not a new trend, it is important to understand the difference between push and pull marketing and which one best serves your B2B business.  The emphasis has changed over the years. Push vs Pull Marketing So what’s the difference between the two? Push marketing means you […]

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B2B Marketing Trends: User-Generated Content

What is User-Generated Content User-generated content is simply content that has been created and published by an unpaid contributor. Usually, it is fans promoting a brand. This lends authenticity to a brand over self-promotion. It can include several types of content like blog posts, websites, social media posts, testimonials, or images. A Great Example One […]

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B2B Marketing Trends: Progressive Web Apps

If you haven’t heard of Progressive Web Apps, it’s time you did. They can make a big impact on your marketing and sales growth. And, they can help you stay current in this ever-changing world of technology.  Imagine your business having its own app. Progressive Web Apps are very similar to many apps you may […]

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B2B Marketing Trends: Influencer Marketing

What is influencer marketing? And how can it help you grow your business? If you spend any time on social media, you’ve probably seen influencer marketing without even knowing it or recognizing that’s what it was. What You Need to Know About Influencer Marketing Influencer marketing is a word-of-mouth marketing technique that uses key leaders […]

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B2B Digital Marketing Trends: Preparing for Voice Search

Voice search is vital to your business if you want to be competitive. If you’re not using it for your business, you’re missing out.  Think about Alexa and everything you can ask her to do.  How about everything you as Siri on your phone? Digital Marketing Institute says: “Adopting a voice search strategy isn’t just about […]

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B2B Digital Marketing Trends: Voice Search

Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular. What is Voice Search Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you […]

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B2B Digital Marketing Trends: Social Media Stories

If you’ve spent any time on Facebook, Instagram, or Snapchat, you know what social media stories are. YouTube has joined the story world too with YouTube Reels. All of these are short videos, photos, or memes that will disappear within a set amount of time. Why Social Media Stories are Important For marketers, this is […]

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B2B Digital Marketing Trends: Personalization

If you want to stand out in your marketing efforts, you need to consider personalization in your marketing. That means personalized products, emails, content, and more. How to Use Personalization and Why it is Important The best way to do this is to use the data your site collects on a customer’s purchase history, their […]

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