“The difference between ordinary and extraordinary is that little extra.”  ~Jimmy Johnson

What is it about your company that makes it extraordinary?   Is it an award you have won, a designation you have earned, a community recognition, or an industry award?  Perhaps it is the best customer service in the area, or your employees contributed to a great cause.   Whatever it might be, you have to let your customers know.

There are lots of ways to get the word out through PR and other avenues.  To learn more about them, contact my friend Sandy Lawrence over at Perceptive Public Relations.  But for today we are going to focus on one very simple way to let the world know of your accomplishments.

Be proud of your accomplishments, awards, and certifications and let the world in on it by using your website to showcase them.

An Example

A good example of a company that wants their web visitor to know immediately of their accomplishments is RS Waste.   RS Waste is a portable toilet rental company.   RS Waste is a certified women-owned business with WBENC Certification, WBEA, HUB (Statewide Historically Underutilized Business Program) Certifications. They are also members of the Port of Houston Authority, WBEA and ISES (a special Events Society)

Showing these certifications right on the home page is important if the visitor to the RS Waste website is looking for portable toilets to rent and has money allocated for minority or women-owned businesses.

You can check out their site at:  www.reststoponline.com

Your Turn

Find out from your clients and prospects what certifications are important for you to have in your business for them to do business with you.  Once you gain the certifications or win awards, be sure to let the world know.

We talk about this and more in my book, 52 Tips to Turn Your Website Into A Sales Machine. Grab your copy today.