In this product page case study, we are going to look at a company that has lots of information to share with their customers.
In the last product page case study, we spoke about having enough information so the potential buyer will feel confident that they have found the right product for their needs.
When your product is more technical in nature and your potential buyer may be new to the industry, you may need to go into more detail.
When you have a lot of information about a product to include on a product page it can be a challenge to produce without creating information overload and a confusing page layout. It is frustrating for the customer when they can’t find the information they are looking for even though you thought you included everything.
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