An excellent products page will encourage more visitors and more sales to your website, boosting your business.
Creating a products page, however, is not quick and easy. The more products you have to sell, the more time it will take. But ultimately, the time you put in will be worth it.
There are a few things that can make your product page really pop and boost your sales. Here’s what you need to know:
Your images sell your products, so don’t skimp here. Create enticing photos that showcase your products. If you’re not sure the best way to do this, search for similar products on Pinterest to get ideas. Or spend the money to hire a professional photographer.
Your images should be crisp and clear, high-resolution, and large enough for customers to see them. Tiny images will not sell your products. Try to keep all of your images uniform in shape and size to make your products page more visually enticing.
Show each product from various angles so that people can get an idea of what they really look like. Top, bottom, left, right, front, and back; any angle that applies.
If it’s something that someone will carry, like a purse or day planner, show a person holding it so that your customers can see how big it actually is. And if it’s clothing that comes in various sizes, show it on various models who are all different shapes and sizes so your customers can see how it will fit.
Help your customers decide if this is the right item for them by providing clear and informative product descriptions. Share information about how the product is made, what the benefits of it are, and why your customer would want to buy it. Be helpful, not salesy, and include information that your customers care about.
Provide both a short and a long description so that your customers can see a quick overview and read more if they want. Keep your content clear and easily understandable; avoid industry terminology.
Make it as easy as possible for your customers to buy the product by showing them the price and making the “add-to-cart” button easy to find. The price should be listed above the description with an “add-to-cart” button close to it. If you’re using a long description, place a button both above and below the description so your customers don’t have to scroll up and down the page.
Tip: research shows that online shoppers engage more with the color orange so make your “add-to-cart” button stand out in a bright orange color.