Your website’s home page is the first impression your prospective customers have of your company so it needs to pop. Creating a good one is not as hard as you may think. There are a few aspects to keep in mind when creating a good home page for your website.
Here’s what you need to know:
Keeping your home page clutter-free is essential to engaging your site visitors. You don’t want them to feel overwhelmed or they’ll leave, but you do want them to find relevant information and be able to easily navigate to what they’re looking for.
Reducing the number of images you use and making sure they’re clear and crisp will engage visitors more than an overload of images that are somewhat blurry. It’s better to use one great, sharp image than a bunch of so-so ones.
Using a color scheme where all the colors blend together nicely will make your site seem less cluttered and much cleaner. A white background will make your images and text stand out nicely, but if you choose another color, make sure it blends with your photos and text color. And keep the variety of colors to just a few; avoid using too many different colors.
Whether you want people to click on a certain page, sign up for your email newsletter, or call for more information, make sure they see it clearer. Keep it big, bold, and easy to see near the top of the page.
Updating your content frequently will keep you at the top of the search engines. Why? Because when a search engine is scouring the internet to find websites to share, sites that are not maintained are thought to be abandoned. Maintaining your website means making regular updates and changes. They don’t have to be big ones, it can be simply changing the wording in a paragraph, adding a new blog post, or changing an image. Any new or revised content will let search engines know that the site is still relevant.
Creating a good home page for your website is worth the time and energy that goes into it. It will draw in new customers, keep them engaged, and keep your page at the top of search engine results.