Did you create a good about page for your website? A good about page will help your potential customers get to know you, your company, and what you’re about, encouraging them to want to do business with you. Whether you’re a one-man or woman show or a larger corporation, your about page needs to have some basic information to attract new customers.
Here’s what a good about page needs:
Yes, it is basically a page to tell people about you, but it should focus on your target audience. How do you help them? What do you do or sell that they need? Making your about page content about how you help your customers will draw them in more.
Make your first sentence or paragraph all about why you started this business, who you want to help, and what you do or sell that helps them.
Share a little about your background and experience, but don’t get carried away with listing all your degrees or Ivy League schools, nobody likes a big ego. Keep it simple and humble. Share a little about you personally as well, your family, your hobbies, and your favorite coffee drink. This will help your visitors relate to you and see you as a person, not just a website.
If you have a larger company, share a small paragraph of information about each of your company leaders as well.
While it may not be in good form to boast about yourself, letting your customers do it for you is something completely different. Share some great customer testimonials on your about page to let your viewers know how happy people are with the product or service you offer.
Visitors will connect with you better if they can see what you look like. Share a photo of yourself on your about page along with a few other relevant photos if you feel they add to the page. If yours is a family owned business, share a family photo. A small company with a few employees can share a group photo of staff. If you have a photo that shows what you do or how your process works, share that as well.
Some websites make you search all over, clicking on various pages, just to find a phone number or email address. This is frustrating and can turn customers away. Make sure your contact information is easy to find by including it on your about page as well as having a contact page and/or a link in your website footer. Make it as easy as possible for your customers to contact you.
Unless you’re a B2B company that only works with businesses within your industry, get rid of any industry jargon. If people don’t understand what they’re reading, they’ll look for another business to work with.
A good about page is a necessity for your website. It will draw more prospective customers to you because they’ll feel like they know you and they can trust you.