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B2B Digital Marketing Trends

Marketing TrandsMarketing is changing.  In fact, it has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. The digital marketing landscape is currently witnessing a dramatic shift for both B2C and B2B businesses.

There may have been a time when you could’ve dismissed omnichannel, artificial intelligence or visual search as Sci-Fi, but that is no longer the case. These trends are now gaining traction every day.

Disruptive Marketing

Some refer to all the new tech trends in marketing as disruptive.  In fact, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now a waste of time.

Posting content on a routine basis to social media was once all you needed to grow a following. That has changed.  Readers expect much more.  If you aren’t using the latest digital marketing trend such as personalized content or real engagement, your readers will move on.

Customers Want More

Most businesses use social media, search, and email as marketing channels. Although social media is still the top digital marketing channel according to 81% of marketers, customers (especially consumers) aren’t just engaging with brands by commenting on Facebook posts.  They want more.

While you should continue with whatever marketing you are currently involved in till you are ready to launch something new, you should begin to investigate the new trends and start incorporating them into your marketing plans.

Trending Marketing Channels

Some marketing channels trending today to consider are:

  • Omnichannel
  • Ephemeral video (such as Facebook and Instagram stories)
  • Podcasts
  • Smartphone apps
  • Live broadcasts
  • Personalization
  • Artificial Intelligence
  • Influencer Marketing
  • Chatbots
  • Visual Search
  • Voice Search

All these channels can reinforce your existing marketing strategy and help to move your business forward.

Are You Feeling Left Behind?

Whether you’re feeling left behind or you’re about to implement the next big marketing trend, one thing is for sure: Businesses can’t afford to stop developing new capabilities for marketing and their operations.

In 2017 only 15% of small businesses chose to introduce marketing automation, according to Statista. To compete now, you’ll need to harness the tools that make your marketing engine leaner and more efficient. You will need to focus on the marketing innovations that matter most in your industry.

In upcoming posts, we will be delving into some of the newest trends in marketing to provide you with more information on how you can embrace them and make them work for your business.

Be on the lookout for our next post about Visual Search and how you can use it with your B2B business.

Other Posts of Interest

A few other posts you might be interested in:

Making Your Site Searchable (Series)

Run Your Business On The Go!

Google Analytics Roundup (Series)