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B2B Digital Marketing Trends: Voice Search

Voice Search

Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular.

What is Voice Search

Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you don’t know how to spell what you’re looking for or need to do a hands-free search.

Why is Voice Search Important

Why is voice search so important to your marketing? Consider this:

  • In the current world of searches, at least 50% of them are done via voice.
  • Smart homes are on the rise. In 2017, 13% of American households owned a smart speaker. But by 2022, that number will rise to over 55%.
  • There are over one billion voice searches every month.
  • More than 75% of people who own voice-activated speakers say that their devices are part of their daily routine.
  • Voice shopping is expected to be a $40 billion industry by 2022.

Essentially, if you’re not using voice search for your business, you’re missing out.

Voice searches provide lots of relevant information; everything from weather to road conditions and traffic to finding products and services to buy.

Voice searches allow you to provide better content and build your engagement with your customers. Here are a few well-known brands that are successfully incorporating voice searches into their digital marketing:

  • Domino’s pizza allows you to place an order without picking up the phone or going online to place an order.
  • PayPal allows customers to engage Siri to send money to friends or pay for an online product or service.
  • Patron tequila offers personalized cocktail recipes.
  • Nestlé provides cooking instructions as you go.
  • Campbell’s Soups helps you choose and cook recipes.
  • Tide gives you stain removing advice for over 200 kinds of stains.

In addition, Google Assistant has 2,000 “actions” and Alexa has 30,000 “skills” that allow these voice assistants to respond and react to user commands and inquiries.

Create Audio Content

Creating audio content for your company will not only allow you to build your brand awareness and following, but ads for content can’t be too far off. Before long, you’ll be able to place your audio ad on Google or Alexa as part of the audio content someone is hearing.

Voice searches aren’t going anywhere. In fact, they’re becoming more and more popular every day and companies are finding new ways to use them in their marketing. They are an invaluable resource for any company in this digital age.

Other Posts of Interest

B2B Digital Marketing Trends: Visual Search

B2B Digital Marketing Trends: Personalization