Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular.
Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you don’t know how to spell what you’re looking for or need to do a hands-free search.
Why is voice search so important to your marketing? Consider this:
Essentially, if you’re not using voice search for your business, you’re missing out.
Voice searches provide lots of relevant information; everything from weather to road conditions and traffic to finding products and services to buy.
Voice searches allow you to provide better content and build your engagement with your customers. Here are a few well-known brands that are successfully incorporating voice searches into their digital marketing:
In addition, Google Assistant has 2,000 “actions” and Alexa has 30,000 “skills” that allow these voice assistants to respond and react to user commands and inquiries.
Creating audio content for your company will not only allow you to build your brand awareness and following, but ads for content can’t be too far off. Before long, you’ll be able to place your audio ad on Google or Alexa as part of the audio content someone is hearing.
Voice searches aren’t going anywhere. In fact, they’re becoming more and more popular every day and companies are finding new ways to use them in their marketing. They are an invaluable resource for any company in this digital age.