Visual search is big!  It is one of the fastest-growing digital marketing trends today. You can learn more about visual search in B2B Digital Marketing Trends: Visual Search.

Today we are going to focus on how you can make your content easier for people to find when they do a visual search.

Visual Search Tips

By following these tips Google and other search engines will be able to find your site and content via visual search.

We are going to focus on two areas:

• Social Media
• Photos

Let’s get started.

Social Media

• Post often.  Regardless of what social media you prefer, make sure you are consistent with posting. Remember to take into consideration the ideal posting ratios and the ideal time to post for your audience.  Posting too much can actually decrease engagement per post.

Photos

• Make sure you add Alt Tags to your photos.  Alt tags are used by those who use screen readers.  They are also important to the search engines when a browser is unable to render the image. Always write your alt tags with the user in mind, not just SEO. Too many keywords will cause the search engine to mistake your content for spam.
• Size matters. When exporting an image, choose the best file type for your needs. JPEGs are generally what you want to use.  Always aim for high-quality images that don’t compromise page load speeds.
• Give each image a name. Remember, search engine crawlers don’t just scan your website copy; they crawl image file names as well.  According to  Google, file names and alt text work best when they’re short but descriptive.

Taking these tips into consideration will help people find your site through search.  The more often you are found the better.  So take a few minutes and make sure your site can be found.

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