Contact pages and location pages go hand-in-hand. In many cases, they are one in the same.
When creating your contact page, it’s important to put your best foot forward. Your site visitors are going to use this page to find out how they can get more information about your product or service or to buy from you. It’s important to make a good impression so that it builds confidence in your customer’s experience.
Make sure you check your contact page (and your entire website for that matter) for spelling and grammatical errors. A glaring spelling error may distract your customers and make them lose confidence in you. Run spellcheck and have others give it a once over to catch anything you might miss.
Keep your contact page branded like the rest of your website, using the same colors, fonts, backgrounds, and headers. Include some photos. A blank page with nothing but a contact form or email address will make your customers feel like you don’t care.
Your contact page, like the rest of your website, should reflect a bit of your company’s personality. If it’s casual and laid-back, your verbiage can reflect this. If you’re more serious and formal, choose your content to reflect this as well. Your contact page allows your visitors to learn a little more about your company so show them what you’re all about.
Don’t just give your customers one way to connect with you, offer them a variety.
*Include your social media links on this page so that they can follow you or send you a direct message.
*You can also include a customer service phone number and email address.
*Online chat options are very popular. They allow your customers to “talk” to you while they’re doing something else, like watching their kids or doing work. In fact, this option is the most popular and requested way for customers to reach out to businesses.
*Use a contact form. If you decide to use this option though, be mindful that your customers don’t want to share a wealth of information. Don’t make it mandatory that they provide their mailing address, email, and phone number. One simple form of response is all that’s necessary.
Many people feel that if they fill out a contact form, they’ll never get a response. Add a note below the form or on the landing page of the send confirmation that all emails are answered within a certain period of time.
If you have a “brick and mortar” business or your clients need to come to you for any reason, it is important to have a map to show your location.
Your customers and potential customers may be looking for ways to connect with you. If so, offering a great contact page will build their confidence and trust in your company.