Are Chatbots Right for Your Industrial Business?

Are Chatbots RightCould your industrial or manufacturing business make use of chatbots?

Chatbots aren’t right for every business.  If you find that you don’t have a lot of contact with customers normally, you may not need a chatbot.  On the other hand, if you do have a lot of contact with customers, or if you find you have a  lot of shopping cart abandonment or your customers tend to ask a lot of questions or need additional help, a  chatbot just might be perfect for your needs.

Chatbots Might Work

Here are some situations where a chatbot might work for your business:

1. Your customer service agents are overwhelmed.

If you find that your agents are overwhelmed by the volume of help requests you get daily, especially if they are simple requests that could easily be taken care of by a bot, it makes perfect sense for you to use one.

2. You have a high rate of shopping cart abandonment.

If you find that a lot of people are abandoning their shopping carts or leaving your site without converting into email subscribers or buyers,  a chatbot might help by asking the customer what went wrong when they try to leave your site, and then guide them through the process so they can complete the conversion.

3. Customers keep asking the same questions over and over.

Let’s face it, customers rarely read F.A.Q. pages. Sometimes you may wonder, “Why even bother having an F.A.Q. page?  It seems like  nobody reads them!” And that’s true. But chatbots are a great way to get more people to find out the answers to simple questions without wasting your or your agents’ time.  You can program common questions into your bot and let it answer those questions.

4. Your business is oriented toward service.

If you’re in an industry that is notoriously service-­‐centric, such as the travel industry, for example, chatbots can go a long way toward helping customers get assistance while alleviating some of the initial work that agents might otherwise have to deal with.

These are just a few examples, but hopefully, you’re beginning to get an idea of whether or not a bot might be a good fit for your industrial business.

Learn More

If you want to learn more about chatbots, check out these posts:

What are Chatbots?

The Pros and Cons of Using Chatbots

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