7 Tips for Creating Quality Industrial Video Content

Industrial Video ContentYou have decided to include video in your marketing plan for your industrial business.  You have ideas on what to video and the basics of how to create your video and upload to YouTube.  What else do you need to know?

Tips for Creating Video Content

Here are some quick tips to help you create the best quality industrial video content for your business.

Keep it Short and Sweet

It’s best to keep video length to less than two minutes. However, keep in mind that if the content is compelling or if you’re doing a demo, it may need to be slightly longer.

Put Your Name On It

The video’s intro and outro need to have your company’s logo.  You want to make sure they remember your business.

Personality

B2B doesn’t mean it has to be boring. Infuse some brand and personality to make the video more engaging.

Address Customer Problems

Just like your blog content, your video should address pain points and provide info that prospects need.

Next Steps

Include a call to action so the prospects can take the next step in your sales funnel.  This is important!

Production Quality

Prospects have some base quality requirements. A shaky shot or poor audio won’t cut it. In most cases, this just requires a tripod for your phone or camera and a microphone.   If you don’t currently have the exact capabilities or resources, why not hire a couple of interns from your local college — chances are they’ve got the skills and are looking to exercise them.

Other Posts of Interest

Industrial Social Media Marketing 2019

5 Tips for Successful Industrial Social Media

Why Use Video for the Industrial Business?

YouTube for Industrial Businesses 2019

Latest from Our Blog

Firework Sales Embrace Technology

July 4th and New Year’s are two times of year that fireworks are sold in my area.  Now, because of the drought, we have been experiencing in Texas and the fire ban, some cities are deciding to

Continue Reading

Call for Papers – National Above Ground Storage Tank Conference and Trade Show 2022

Call for Papers Opportunity The National Institute for Storage Tank Management invites you to make a presentation at the upcoming 15th Annual National Aboveground Storage Tank Conference & Trade

Continue Reading

Memorial Day Weekend Marketing

The first thing that comes to mind when someone says “Holiday Marketing” is…  Are we starting to promote Christmas already? There are a lot more holidays than just Christmas. 

Continue Reading
Close

Let's Talk

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.