7 Tips for Creating Quality Industrial Video Content

Industrial Video ContentYou have decided to include video in your marketing plan for your industrial business.  You have ideas on what to video and the basics of how to create your video and upload to YouTube.  What else do you need to know?

Tips for Creating Video Content

Here are some quick tips to help you create the best quality industrial video content for your business.

Keep it Short and Sweet

It’s best to keep video length to less than two minutes. However, keep in mind that if the content is compelling or if you’re doing a demo, it may need to be slightly longer.

Put Your Name On It

The video’s intro and outro need to have your company’s logo.  You want to make sure they remember your business.


B2B doesn’t mean it has to be boring. Infuse some brand and personality to make the video more engaging.

Address Customer Problems

Just like your blog content, your video should address pain points and provide info that prospects need.

Next Steps

Include a call to action so the prospects can take the next step in your sales funnel.  This is important!

Production Quality

Prospects have some base quality requirements. A shaky shot or poor audio won’t cut it. In most cases, this just requires a tripod for your phone or camera and a microphone.   If you don’t currently have the exact capabilities or resources, why not hire a couple of interns from your local college — chances are they’ve got the skills and are looking to exercise them.

Other Posts of Interest

Industrial Social Media Marketing 2019

5 Tips for Successful Industrial Social Media

Why Use Video for the Industrial Business?

YouTube for Industrial Businesses 2019

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