You have decided to include video in your marketing plan for your industrial business. You have ideas on what to video and the basics of how to create your video and upload to YouTube. What else do you need to know?
Here are some quick tips to help you create the best quality industrial video content for your business.
It’s best to keep video length to less than two minutes. However, keep in mind that if the content is compelling or if you’re doing a demo, it may need to be slightly longer.
The video’s intro and outro need to have your company’s logo. You want to make sure they remember your business.
B2B doesn’t mean it has to be boring. Infuse some brand and personality to make the video more engaging.
Just like your blog content, your video should address pain points and provide info that prospects need.
Include a call to action so the prospects can take the next step in your sales funnel. This is important!
Prospects have some base quality requirements. A shaky shot or poor audio won’t cut it. In most cases, this just requires a tripod for your phone or camera and a microphone. If you don’t currently have the exact capabilities or resources, why not hire a couple of interns from your local college — chances are they’ve got the skills and are looking to exercise them.