You now have an Instagram business account. So, what do you do with it?
Whether your goal is simply to increase brand awareness, create value for prospects, or both, we’ll take a look at what works on Instagram and best practices for helping your industrial manufacturing company get started on the network.
Here are my best Instagram tips for getting started and growing your following:
What do you plan to do with Instagram? Showcase your products and services, build brand awareness, increase brand loyalty, give followers a “behind-the-scenes” glimpse into your company, or something else? It’s important to decide your goals as all of your posts will work toward them.
Pay attention to your color palette. Selecting a color palette for your photos can help create your style. Visit a few other business accounts and take a look at their photos to see what they do.
Make the most of your captions. Instagram captions are limited to 2,200 characters and become truncated with ellipsis after the first three lines so make sure you include enough info in the beginning to draw attention. Keep it short, snappy, and interesting.
Create a regular posting schedule. Post frequently and on a regular schedule. Daily posts are great, but know what you plan to post so that you’re not just throwing something up that doesn’t go with your brand. Create some quotes, create images for your blog content, take photos of your employees that you can use whenever you need content. Always have something ready to post. With that said, don’t post more than once or twice a day, it can turn followers off and you may start losing them.
Don’t forget the hashtags. Hashtags can increase your likes and your followers as people follow hashtags just like they follow other people and companies. Search out some of the most popular hashtags in your industry and use them regularly.
Consider giving followers a brief look inside your facility, post a video showcasing an employee, or a fast motion video of a manufacturing process. Tip: Don’t forget to add relevant hashtags to your story to make it easier to find.
Monitor who’s engaging with your content. After you’ve been posting for a while, you’ll begin to get high-quality followers. If you see a prospect is engaging with your content, be sure to return the favor.
You’re now ready to continue posting and growing your audience! Don’t forget to share your account on your other social media platforms and add a link to your website!