When others think of you, your website, and your business, what image do they see? Your image or brand is simply a perception. So how do your customers and business partners perceive you?
This week, September 16-22, is Build A Better Image Week.
Your brand image consists of the perceptions that exist in the customer’s mind about who you are and the benefits your business provides. These perceptions are either reinforced or undermined, every time they have dealings with you and your B2B business. Your website also contributes to this perceived image.
Building a better image is about making improvements to change the way others perceive us. In business terms, “branding” includes the activities and changes you make in order to improve how your customers and prospects view your business.
Without a strong brand image, you have to build a case for why you deserve someone’s business, every single time you try to make a sale. Businesses with strong brands are making sales while others are still in the introductory phase.
You can’t control other people’s perceptions, but you can thoughtfully design all of those elements of your B2B business brand identity. Work to build the best possible image in the mind of your customers and prospects. Be the brand that stays on their mind.
Build a bigger role for your B2B business in the lives of your clients and watch your success increase.
Check out these posts about improving your image via web design.
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