When it comes to online marketing, YouTube can really turn out to be your new best friend. Millions of potential clients and customers visit the site each day.  It’s important to maximize your efforts with YouTube marketing in order to get the most views and link clicks as possible.

Here are four suggestions to get you started:

Make Your Video Simple to Find

There are billions of videos on YouTube. Yes, you read that right, BILLIONS! That’s why it’s extremely important to do everything you can to make your videos simple to find. It takes a bit more effort on your part. However, it’s definitely worth it when you consider the additional viewers you’ll likely gain.

Keep these three things in mind when uploading a new video… the title, the description, and the tags. As far as the title goes it should definitely contain your keyword. It’s usually acceptable to add a colon after the keyword and then rephrase it again. For example:

“Why You Should Use Youtube Marketing for Your Business: 4 Tips to Generate More YouTube Views with Minimal Marketing Effort.”

The next thing is your description. This is not the time to get stingy with words. Use plenty of keywords and start it out with a complete URL. Add at least one additional URL in your description as well. This really helps people find you easier. Tags are just as important. Include as many relevant ones as you can think of.

Create Great Content

Let’s pretend scads of people find your video, by whatever method they choose. If you don’t take the time to create great content, none of that will really matter. Viewers need to be interested in order to respond to whatever it is you’re offering. If your video doesn’t hold their interest, they’ll click off after a few seconds and find their information elsewhere.

Get More Subscribers By Using Annotations

In the simplest terms, an annotation is an extra piece of information. Using annotations that include some type of clickable call to action link can be very helpful in garnering new customers and sales alike.

Annotations show up at the top of your video for a certain length of time. They can include things like a subscription option, playlists, links to your other videos and more.

Share Videos on Other Popular Platforms

Make it a habit to share every video you make on other social media platforms you’re involved with. If you have a blog, you can easily write about your new videos.  Share them on Facebook, Twitter, and even StumbleUpon. It might not seem like it but every share helps get your brand out there, one way or another.

There you have it. Four crucial ways to maximize your YouTube marketing efforts. You’re probably not going to see a big change overnight. Just give it time and eventually, you should start seeing an improvement in your video stats and your business. Good luck and get to work! Now’s the time to get started on your YouTube marketing campaign!