When looking at a blog post, what grabs your attention first? Is it the headline? The length of the blog? How about the picture? For most people, the picture grabs their attention. For this reason, it is important to make sure your website photography is above average.Website Photography Tips
In my book, 52 Tips to Turn Your Website Into A Sales Machine, we covered website photography. These tips might help you:
Tip #35: Go Pro
Your web visitors are smarter than you think. They can tell a generic stock photo right away. Most will glance right over them, so why even have them?
You are not generic so why should your photography be? Invest in professional photography. Good photography will catch your web visitor’s attention and provide a connection with your site.
If you are using stock photos, make them personalized with your logo, cropping, and careful selections.
If using your own photos, make sure they are clear and focused.
Tip #36: Be Safe
Make sure you run the photos by your Health, Safety, and Environment (HSE) department. If you don’t have an HSE Department, you’ll want to look for any photos that might have safety concerns.
Prospective clients with think twice about doing business with a company that does not take safety seriously.
Don’t display anything that could potentially get you in trouble with government agencies.
Tip #37: Permission-Based
It may be tempting to go on the web and take or copy the best photo that represents what you want to say on your website and make it yours. This is not a good idea.
Make sure you have permission to use every photo that you put on your website. Get a model release signed for everyone featured in your photography.
Make sure you get permission from your clients to use their photos and logo on your site.
Ask for a copyright release for any professional photographs you have taken.
If you do use stock photography, be sure to read the fine print and make sure you have the rights to use the photo on your website. Some only give paper print rights, etc.
Client Shout-Out
Client Shout-OutJones Hydraulic Service has been a client for over 15 years. Every now and then they bring on a new manufacturer’s line and the manufacturer doesn’t have product photos to provide for the joneshydraulic.com website or other marketing.
Jones Hydraulic takes matters into their own hands, they set up a white backdrop and take product photos themselves. They then send the photo to our team at Upstream Marketing, we take out the background and use the photos for their website.
More Tips
Check out my book, 52 Tips to Turn Your Website Into A Sales Machine, that features additional tips to help you turn your website into a sales machine or contact Upstream Marketing.
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