When you want to improve your SEO (Search Engine Optimization) rankings, there is a lot to consider.   We talked about keywords and the long tail variety.

3 Things that Affect SEO

Three other things to consider are:

Length

The length of your content plays an important role in how well your page will rank in search engines.

The word count is not as important as the content but if you have great content then the more words the better it most likely will rank.   But don’t add a lot of fluff words thinking it will improve your ranking.  It will hurt more than help.

Just concentrate on delivering useful, timely and interesting information.

Uniqueness

Be different.   Don’t copy anyone else’s work or style.  The fastest way to hurt your website’s SEO is to copy content from other sites.  Search engines hate duplicate content.

So, what actually constitutes duplicated content?

Here is what Google says:

“Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are extremely similar.”

So don’t copy and make sure your content is a bit different than others.

Value

Search engines are becoming increasingly sophisticated at deciphering the difference between good content and bad content.

If your content is valuable – or in SEO terms – if it provides an answer to the query that adds real value to the reader, it will have a much better chance of ranking well.

After writing your post, reread and ask yourself, “If I found this page, would I find it valuable?”  If the answer is No, then you have more work to do.

Taking these three things; length, uniqueness, and value into consideration as your create content will improve your SEO.