Mother Nature surprised us the other week with so much rain and flooding. Most of us were not prepared. It affected us personally, as a community, and our businesses too. It will take some of us a while to recover.
We do not and often cannot know what will be the next challenge we face. This latest weather event and flooding in the Houston area is a prime example. But you can be assured there will be a challenge in your future. It will test the best of our stamina, ethics, knowledge or skills. Sometimes it even challenges your heart and you ask yourself, “How can I do more?”
Despite not knowing what lies ahead, we can prepare. Whatever the challenge, in our community, personal lives, or business, it will demand three things:
In some instances, you may be lucky and know what the next challenge will be before it arrives. More likely, you will not know in advance. (Let’s hope no more flooding!) Regardless, you will still need to respond. When this happens, you will want to place your efforts appropriately, implement the best strategies in the right ways at the right time, and summon the needed resources to amplify your chances of success.
Upstream Marketing is proud to serve Houston and the surrounding areas since 2004. If you live or work in the Houston area, you are familiar with the annual Houston Livestock Show and Rodeo. The
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