We have talked about “call to actions” and how you can send people to your websites or another video or social media. Consider this, rather than sending people to your website or to another video, a common call to action is the subscribe to my channel “call to action”.
Subscribers are notified whenever you post a new video. By getting more subscribers, you’ll incrementally increase your viewership with every video you post.
Although a lot of people think that the “magical one video that goes viral” is the way to go, often people who are most successful on YouTube are people who build up loyal followings over time. You could be one of those people.
A subscriber call to action can be at the end of the video, or for a very short duration in the middle. Generally, that takes the form of a speech bubble or call box directly under the subscribe button pointing towards the subscribe button.
If it’s at the end of the video, again create something pointing towards the subscribe button asking people to subscribe.
Building your subscriber base is one of the major secrets to success on YouTube. How is it that some people can post just about any video and get millions of people to instantly watch that video? It’s their subscriber base. Loyal subscriber are all too happy to share your posts.
Try subscribing to other channels that have a large following and watch how they do it. You can have that kind of clout too – Just create a compelling call to action in every video urging people to subscribe to your channel.