Why Good B2B Marketers Emphasize Customer Retention

Customer RetentionDid you know that it costs 7 times more to obtain a new customer than to keep an existing one?

Savino Longo, in a new post on The Kapost Blog, argues that customer retention is what B2B marketers should be most concerned with. It’s called The Cost of Customer Acquisition vs. Customer Retention.

This post offers tons of advice, including why customer acquisition is costly, how retention can impact growth, and ultimately, why you should value retention over acquisition.

If you’re new to B2B marketing or simply looking for ways to boost your business, consider taking Longo’s advice. Click the article title to discover more!  We need to work to retain our customers.

Latest from Our Blog

OTC 2022 – Day 4 – Last Day

I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high

Continue Reading

OTC 2022 Day 2 – Live

It has been some time since I blogged live at the Offshore Technology Conference.   Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are

Continue Reading

Upstream Marketing Houston Business Journal Ad

If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue.  Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston

Continue Reading
Close

Let's Talk

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.