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Why Good B2B Marketers Emphasize Customer Retention

Customer RetentionDid you know that it costs 7 times more to obtain a new customer than to keep an existing one?

Savino Longo, in a new post on The Kapost Blog, argues that customer retention is what B2B marketers should be most concerned with. It’s called The Cost of Customer Acquisition vs. Customer Retention.

This post offers tons of advice, including why customer acquisition is costly, how retention can impact growth, and ultimately, why you should value retention over acquisition.

If you’re new to B2B marketing or simply looking for ways to boost your business, consider taking Longo’s advice. Click the article title to discover more!  We need to work to retain our customers.