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What is Google Analytics and Why Do You Need It?

What is Google AnalyticsThere is one extremely important thing that can make or break the success of any website.  It is analytics.   Today we are going to talk about Google Analytics and why it is so great.  What is Google Analytics?

Whether you are wanting to reveal the numbers behind your business or your clients, you probably recognize that with a deeper understanding of the data which drives your business, you will be more productive, your systems will be more efficient, and your business will be more successful.

This is true no matter what the business is selling – physical products, digital products or virtual services. Understanding how people interact with your website is crucial for the longevity and profitability of your business. That is exactly what Google Analytics offers.

It not only monitors how much traffic your site is getting and where it is coming from, but it also measures bounce rate, popular pages, and more.

Largest Search Engine

As I’m sure you know, Google is the largest search engine in the world, responsible for 65% to 80% of all web searches depending on what estimates you refer to. As many as 50,000 search queries are processed every second by Google! This means that the traffic coming from Google to your website, whether paid or generic, can provide you with the best possible view of important business metrics.

Google Analytics (also referred to as GA) is a web-based application that reveals important traffic and behavior patterns in relationship to your online business. In Google’s own words, GA is:

“… a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.”

Answers Questions

The free service has evolved since 2005 to answer, among other questions, the following:

How many unique and repeat visitors go to your site each month?What countries your traffic is coming from?

Which websites, blogs, and search engines are referring your visitors?

Do your visitors prefer to access your business on their smartphone, tablet, laptop, or desktop PC?

Which web browser do they use?

Which pages of your site attract the most traffic?

What type of content engages your prospects and keeps them on your site, and what kinds of content have them leaving in a hurry?

Perhaps most importantly, which of your marketing campaigns and strategies are the most and least effective?

Understanding the answers to these and other important traffic questions is extremely powerful. Google sends two to three times the traffic to your website as all other search engines combined.  So it makes sense to pay attention to what this Internet giant has to say about your traffic. GA integrates perfectly with your website to reveal important information you need for optimizing your online web properties.

Since the most visited website in the world is offering to help you become more productive and efficient, it only makes sense to install Google Analytics for each of your online businesses.