You are not generic so why is your website photography generic looking?

Your web visitors are smarter than you think. They can tell a generic stock photo right away.

Most  of your web visitors will glance right over them with no impact. So why even have them.

Even worse, some will get the wrong impression of your company right away.

The photo above with the two engineers has been used for websites, trade show booth backgrounds, PowerPoint presentations, brochures, flyers, etc.

The screenshot is actually from a website client of Upstream Marketing that is getting their current website redesigned.

There is no call action.  The photo just rotates on the home page with some additional generic stock photos.

A better way to use stock images is to have a direct call to action.  This way the the photo works with the action you want your web visitor to take.

Invest in professional photography. Good website photography will catch your web visitor’s attention and provide a connection with your site.