You are not generic so why is your website photography generic looking?
Your web visitors are smarter than you think. They can tell a generic stock photo right away.
Most of your web visitors will glance right over them with no impact. So why even have them.
Even worse, some will get the wrong impression of your company right away.
The photo above with the two engineers has been used for websites, trade show booth backgrounds, PowerPoint presentations, brochures, flyers, etc.
The screenshot is actually from a website client of Upstream Marketing that is getting their current website redesigned.
There is no call action. The photo just rotates on the home page with some additional generic stock photos.
A better way to use stock images is to have a direct call to action. This way the the photo works with the action you want your web visitor to take.
Invest in professional photography. Good website photography will catch your web visitor’s attention and provide a connection with your site.
I cannot believe it’s already day 4 of OTC 2022. If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high
Continue ReadingIt has been some time since I blogged live at the Offshore Technology Conference. Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are
Continue ReadingIf you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue. Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston
Continue Reading