Business is all about the relationships. Whether you are building relationships with other businesses or with the end customer, relationships are important. We purchased a car from the guy our neighbor’s brother recommended. We hire the contractor our mother’s friend used. We go see the movies that everyone on Facebook talks about. We buy a product because everyone was tweeting about how much they liked it. Whether online or off…relationships are important. Finding ways to take business relationships beyond transactional is a sure-fire way to cement yourself in the minds of your customers.
Social media – blogs like this one, Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and the like – are all ways to connect with people. And if you can use these tools to establish and enhance your relationships with your audience, you’ve got a leg up on your competition.
Here are a few examples:
The possibilities are as vast as the world of business.
You will notice some commonalities between the ideas mentioned above:
Social media provides ways to reach your customers on an intimate level, quickly and inexpensively. People want to be treated as individuals, not as a number or just another customer. Everyone likes to feel special. Social media provides a way to do that with a small time investment and huge rewards.
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