I have always been a fan of Small Business Saturday.
Small Business Saturday, when consumers are encouraged to support their local small businesses two days after Thanksgiving, gets bigger every year, says Karen Mills, head of the Small Business Administration.
Small Business Saturday is the most important shopping day of the season for 36% of independent retailers, according to National Federation of Independent Businesses (NFIB). Only 24% say that day is Black Friday.
What I thought was interesting was just how many small business websites and ecommerce sites that I visited did not promote Small Business Saturday on their website. Why not?
NFIB even had a list of small business on their website that they were trying to help promote. Click here to visit the list. The majority of these business did not promote Small Business Saturday on their website.
No one said the Small Business Saturday promotion was just for brick and mortar businesses. It’s 2012 – it’s all about bricks and clicks!
Consumers spent $5.5 billion at independent retailers Saturday, according to a survey released Monday from (NFIB).
I wonder just how much more could have been spent if more small businesses used their website to promote their participation in Small Business Saturday?
Mark your calendar for November 28, 2013. Make sure your website is updated to help promote your participation in Small Business Saturday 2013.