Responsive Web Design

Why responsive web design is important in 2013?

Responsive design is a web design approach where the user is provided with the most optimized viewing experience based on their platform, screen size and screen orientation-all occurring in real time. The result of responsive design is that many users can access the best rendition of a web page from whatever device they use.

The concept of responsible web design actually introduces various features that have changed the way websites are viewed. One of the first ports of call is the ability to dynamically adjust screen resolutions. This is easily done so that devices that have multiple orientations can seamlessly view these websites–case in point the tablets.

With responsive web design, all aspects of a layout are flexible including images which are easily re-sized. Images can be hidden or partly displayed, composite image slideshows and foreground images that scale with the layout are also great features of this approach.

With Google officially recommending responsive web design, here are some reasons why websites will find a lot of benefit in moving from maintaining separate mobile-friendly sites to having a responsive design instead.

Make your content look great on all platforms

When maintaining different sites for mobile devices and PCs, the content does not usually look exactly as good across both. This quickly changes when using responsive web design techniques. Not only does the content look wonderful but it is readable as well.  Reap the amazing benefits

With responsive design, a company can save money and time usually spent on two different web sites. With one website, content is created once and the human resource required to maintain the website is minimized. Responsive web design results in easy modification of the look and feel of the site by using one CSS sheet, and no manipulation whatsoever of server side scripting.

Additionally, with one platform developed using responsive web design, Google analytics are consolidated, and the website’s will have better SEO because each page will have its own URL. One less headache for us is the fact that responsive web design does not need user strings to determine device names or web browsers so as to render the right page.

To see a true responsive website, please visit You can pull up the Slovak Bass website  on your desktop, tablet and cell phone and you will see how the site re-sizes for each device.


Latest from Our Blog

OTC 2022 – Day 4 – Last Day

I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high

Continue Reading

OTC 2022 Day 2 – Live

It has been some time since I blogged live at the Offshore Technology Conference.   Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are

Continue Reading

Upstream Marketing Houston Business Journal Ad

If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue.  Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston

Continue Reading

Let's Talk

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.