RestStop Online

Rest Stop Online is a regional portable toilet rental company in the Houston area. Rest Stop Online’s services range from the basic portable toilets used at construction sites to the classy restroom trailers seen at upscale outdoor events and weddings.

The team at Rest Stop Online came to UpStream Marketing for help with a website that could help them rise above the competition and appeal to two very different niche markets.

UpStream Marketing worked with the team at Rest Stop Online to:

• Design a website that would appeal to two separate target markets

The website home page was designed to take construction companies to one part of the site to view basic portal toilet rentals, while another part of the site was designed specifically for event planners and their specific needs.

Designing the new reststoponline.com with niche marketing in mind helped Rest Stop Online reach and convert the right customers into two very different submarkets. This website is unique to the portable toilet industry because no other competitor was taking this niche marketing approach.

With web design assistance from UpStream Marketing, the team at Rest Stop Online established their brand and continued to build their customer base, even in the highly competitive Houston market.

Thanks to their substantial growth, Rest Stop Online was acquired by a larger portable toilet rental company in 2021.