With over four generations of experience in the smoked meats industry, the Holmes Smokehouse brand has a rich history and an intriguing story to tell.
Parent company Double R Brand Foods knew they needed a new website to tell the brand’s story, showcase their mouth-watering products, and help customers find Holmes Smokehouse products at local retailers. They were looking for a website that featured the visual aspects of the Holmes Smokehouse brand without sacrificing the functionality, usability, and practicality of the site as a whole.
The new Holmes Smokehouse website pays homage to the Holmes Smokehouse story while also being easy to navigate so website visitors can find the information they need right away.
Within the first few months post-launch, Holmes Smokehouse saw impressive improvements in user engagement and site performance.
The UpStream Marketing team won several design awards for HomlesSmokehouse.com:
Two Gold Awards from the American Advertising Federation (AAF), Houston Chapter.
The American Federation Advertising Awards Houston, which honors excellence in advertising, also recognized UpStream Marketing for their website development work on this project.
Our new website is attractive, easy to use, intuitively laid out, and responsive. It effectively communicates Holmes Smokehouse’s high-quality reputation and aligns with our brand positioning and packaging. We cannot express strongly enough how proud we are of our site and new business relationship with Upstream Marketing.
I cannot believe it’s already day 4 of OTC 2022. If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high
Continue Reading
It has been some time since I blogged live at the Offshore Technology Conference. Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are
Continue Reading
If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue. Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston
Continue Reading