Pinterest Analytics

Pinterest now has analytics?  Yes, you heard right.

Google Analytics, Twitter Analytics, and Facebook Analytics are something that many webmasters and social media experts have become dependent on. Well, now Pinterest Analytics can be added to your list. Pinterest has become very popular over the last couple of years. You probably heard the phrase  PinIt!

What Is Pinterest Analytics?

Last week, Pinterest took another step toward increasing the value it provides businesses by adding Pinterest Analytics. There is already quite some talk about this throughout the web among Pinterest users. The system is set up to be pretty basic so if you are already using another Pinterest analytics tool there is no need to make an immediate switch. The tool allows you to see how many pins your website is generating as well as see the number of repins your original pins are receiving.

“Bloggers, businesses, and organizations often ask us, ‘What are people pinning from my websites?’ These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. Today, we’re pleased to announce Pinterest Web Analytics, a first step towards doing just that. Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites,” wrote Pinterest on its blog.

To get started, just follow these steps:

1. Get early access to Pinterest’s new look.

2. Make sure you have a verified website. If you have a website listed on your profile with a check mark next to it, you’re verified. If not, follow these steps to verify.

3. Once your website is verified, go to the top right menu and click on Analytics.

4. Start exploring! Change your date range to see how things have changed over time or download your analytics to sort through the data on your own time.

Pinterest Analytics is a great way to show if including Pinterest in your 2013 Marketing Plan is paying off.  Let us know how you like this new tool.

For more information on Pinterest, please visit our other Pinterest related Blog Posts

Pinterest Tool – Pin Alerts

Pinterest For Business

Pinterest 101

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