Do you have any pet peeves? I sure do. One of my big pet peeves is people using the “Under Construction” sign on their blog or web pages.
Frustration and disappointment are the main reasons people give up on websites. Finding pages “under construction” is a great way to make your visitors keep going and never come back!
If you have time to find an “under construction” graphic and put it on the page, you could have added some info and made the page useful. Don’t tell visitors what you don’t have – focus on what you can do here and now.
The biggest problem with “under construction” is that people slap it on their page and then forget about it. Weeks, months, and sometimes even years later the “under construction” sign is still there.
Some have had the sign on their page for so long, Google has ranked their site for the term, “under construction.” Do a little test…..Google “Website Under Construction” and your city and see how many are listed. You will be surprised!
How can you avoid this, you can turn the page off from the menu so people cannot click on it, or you can wait till you have the correct information available. You can set up the page as draft and then when you have all the info update and publish. There is no need to offer “under construction” to your visitors.
“Coming soon” is another term used on web pages that creates problems. Visitors assume things about your business from seeing this causing questions about the products, services, are you still in business, etc.
I discuss this pet peeve in my book, 52 Tips To Turn Your Website Into A Sales Machine. “Tip # 17 Coming Soon or Under Construction” deals with this issue. You can learn about some of the other tips included in my book here.
Check out all 52 tips in 52 Tips To Turn Your Website Into A Sales Machine