Page Load Speed Impacts Your SEO

Page SpeedPage load speed is the time it takes for your webpage to fully render and load. Why is this important to SEO?  The slower the page load speed.  Users will end up frustrated waiting for your page to load and your ranking with the search engines will tank.

Load Speed Statistics

Here are some interesting stats: (from Kissmetrics)

  • 47% of online consumers expect a web page to load in 2 seconds or less
  • 40% of people will abandon a site that takes more than 3 seconds to load
  • 79% of online consumers are less likely to return to a slow website.

So how do you know the speed of your page?

Check Your Load Speed

If you want to check your load speed, you can do it yourself with these two tools:

Website speed test

Website Pulse

If Your Speed Is Slow

It is time to optimize things on your page.  This includes photos and other items that can slow your page down.   Make sure to talk to your web developer or if you work with an SEO expert they can help you.  Always double check their work with your own test using the above tools.

Get your page loading at a decent speed and your SEO will begin to improve as well.