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OTC 2015 – Advertising to the masses!

OTC 2015 – Day Two

If you have ever been to the Offshore Technology Conference (OTC) you will see that they do a pretty good job selling advertising sponsorships pretty much everywhere.

Riding up or Down on the escalators and the space in between the up and down hand rails has advertising space promoting a company and their booth number.

Lots of signage hanging from the ceiling, floor graphics, vehicle graphics and many many more forms of advertising and sponsorship.

At OTC 2015 I noticed a new sponsorship they must have sold this year.   Restroom sign sponsorship.  I saw this sponsorship in the Men’s Restroom.  Sorry, I don’t know if they bought the Women’s Restroom Sign Sponsorship as well.

Above the urinals and on the back of the stall door is a sign promoting who I think it Alloy & Stainless Fasteners and their vast selection of Bolts, Nuts, Studs, Sockets.

otc signageSo you have my attention while I’m in the restroom, I’m now staring at the sign in front of me.

With any good advertisement, you want to get someone’s attention.   The headline Bolts, Nuts, Studs, Sockets is what the company offers.  The sign is located in the Men’s Restroom so I’m not going to do down the road of mentioning the coincidence of Nuts, Studs, etc…

They offer over 100 Material Grades and over 25 Coatings & Platings.  A wide selection.

You then have what I assume is their company logo (a check box in the shape of a nut or bolt) and their company name Alloy Stainless Fasteners.

At Tagline “Holding the Energy Industry Together” – This is the first mention of the Energy industry which is the industry OTC 2015 reaches.

Now the call to action!  You know I’m a big fan of a clear call to action that makes your audience do what you intended them to do.

What does the sign have?  A big ASK ME button.

I did not see a Alloy & Stainless Fasteners’ Restroom Attendant there waiting to help me dry my hands,  comb my hair, get some cologne, a mint and product information on their line of Bolts.

This got me thinking… so I looked in the OTC 2015 Conference Program and Exhibitor Guide for Alloy & Stainless Fasteners.   There are 2 companies with the name Alloy in them.  Neither of them in their listing say they offer Bolts, Nuts, Studs, Sockets.   I checked their website and again neither have either the logo or offer those line of products.

You know, I was not going to give up.  I Googled Alloy & Stainless Fasteners and found their website.  Yes, that’s the right company with their now famous check box.   Nothing on their website said they were going to be at OTC 2015.  I used my cell phone to call the company and ask what their booth number was.  The women who answered put me on hold and said she would find out.  She came back and told me they do not have a booth at OTC 2015 this year.   Surprise! Surprise!

So in place of the Ask Me Button…  They could have made their call to action their website address or phone number.  Especially since they don’t have a booth at OTC 2015 this year.

Why not a simple website landing page set up under a domain that would be easy to remember so if someone was interested in their wide selection of nuts and bolts they could have contacted them.

I don’t know what the Restroom Sign Sponsorship costs but I know with a few simple changes to their restroom signage… their ROI could have been better.