With the current economic conditions in the Oil & Gas Industry some companies decided not to participate at this years OTC. The companies that are here have gone BIG with their presence. I”m calling it the “WOW Factor”
Most of the major equipment makers have the actual equipment in their booths. I have no idea how they got some of the equipment in the NRG Hall. I will have to ask some my exhibitor service companies how they do it every year.
Here are just of the few companies with “WOW Factor” Exhibits
Wood Group Mustang
Stewart & Stevenson
Stress Engineering – check out the Animation Playing in their booth. Our team designed and programmed their OTC booth animation.
360 Virtual Reality, Touch Screens, Presentation Theaters, Heavy Equipment, Large Exhibit Area, and 3D Video are just a few of the items that make up this year’s WOW Factor.
If you make it out to the show, make sure you visit the Spotlight on Technology Showcase. Some great award winning technology. The sessions being held on the 2nd floor of NRG Park are excellent.
In the lobby of NRG Park is the Marine Technology Society Booth. Stop by and pick up some information on participating in a great association. I’m currently Chairman of the Marine Technology Society (MTS) Houston Section.
I have also seen some of the exhibitors sitting down in their booth with on their cell phone. As my good friend and trade show training veteran Hiett Ives with Show Dynamics would say “It does not matter the size of your booth, what matters is the quality of leads you come away with.” Always give a good impression when someone is walking down the isle and sees your booth. Then ask the right qualified questions to qualify your prospect.
OTC 2017Day Two – Live from the floor of OTC is correct. With the easy to use content management system that the Upstream Marketing website is programmed in, I can blog and make updates to this website from anywhere there is an internet connection.
Stay Tuned for Day 3.