Mobile Friendly Sites Make Search Engines Happy

Mobile friendly SitesDid you know that Google uses the mobile version of the site to determine its rankings?

If you don’t have a mobile site or a responsive design you are losing the battle with SEO.

What a site mobile-friendly?

A site is mobile-friendly when it:

  • loads lightning fast
  • loads properly on a mobile device like a smartphone or tablet
  • offers ample room to navigate by touch
  • presents content in a readable fashion, no pinch and zoom should be necessary
  • is instantly understandable for search engines

Why is mobile important?

Since our world is increasingly mobile-oriented, it has become imperative that your site is mobile-friendly. If your site is not, or not properly, available for mobile users, you are going to miss out on a decent ranking in the search engines and then that means you will miss income.

What does this mean for your website?

If you don’t want to see a decrease in mobile search traffic, you will need to make sure your website is mobile friendly.  A responsive website is the best way to go.  It adjusts for the size screen it is viewed with.

How to improve your mobile site

To improve your mobile SEO, consider these things:

  • Make sure your site is responsive
  • Improve your site speed
  • Forget pop-ups
  • Use redirects sparingly
  • Verify mobile-friendliness

Still Not Convinced?

Still think a mobile website isn’t important?  Check out this statistic.  According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)

Can you afford to take that big of a chance?

Improve your mobile site and you will improve your SEO rankings.