What do people expect to find when they come to your website? Does your page meet their expectations? Meeting expectations is not always easy. But taking your customer’s expectations into consideration will improve your chances for success.
The best way to meet people’s expectations is to be sure there are no surprises when they get to your site. People have expectations about websites and they don’t like surprises.
What comes to your mind first when you say one of the following?
With each of these, you already have an expectation of what is going to be on their website just by what they do. When they arrive at the site of a Home Remodeling Company, they don’t expect to see pictures of food. That would be out of context and totally confuse the visitor. They expect to see beautifully remodeled homes.
In my book, 52 Tips to Turn Your Website Into a Sales Machine, Tip # 6 discusses “Meeting Expectations.”
O&M Construction Services offers a number of different construction services. The service they are known most for is roofing. When you visit the O&M website you see a site that eye-catching, very easy to navigate and informative.
There are many different types of roofing that O&M offers. Their Roofing Services Page has all of the different types available. From composite shingles to tile roofs, each type of roofing has a brief overview with its own photo gallery. You can click on the thumbnail of a photo and enlarge it to see the detail.
At the bottom of the Roofing Services page, you can easily contact O&M for a free roof inspection. This call to action is easy to understand and to follow.
For the other services they offer, they used very easy to understand page names:
There is absolutely nothing confusing about these pages.
Interested in having some new windows for your home? Just click on the Windows & Doors page. Are you a business needing some commercial services? No need to page through the residential services, O&M has a page just for your commercial needs.
When you are considering what pages to have on your website, make it easy for your web visitor to know what they can expect. Don’t get fancy or they will get confused. A confused mind does not purchase, they leave.
Want more tips to improve your website, get a copy of my book, 52 Tips to Turn Your Website Into a Sales Machine.