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Importance of Keywords

“Google and other search engines  love keywords so I have to include a lot of keywords in my content so I can rank well.”

“I know the importance of keywords, that is why I have them throughout all my web content.”

This is one of the biggest mistakes I see being made by webmasters.  Content writers are writing terrible content that is keyword stuffed for the search engines to find.   You  can tell content that is written this way.  It does not sound natural when reading it.

While it is important to have a certain keyword structure within your content so that the search engines know what your content is about, it is very important that you write for your target audience first.

Remember that your website reaches a number of different audiences.

  • Customers
  • Prospects
  • Shareholders
  • Future Employees
  • Current Employees
  • Vendors
  • Press
  • Search Engines

Most web pages and blog posts run on average between 400 – 800 words.  I think its a good rule to have one keyword for every 100 words.

There are over 400 + pages in the new  Stewart and Stevenson website  www.stewartandstevenson.com that we designed.  The first thing that our content editor did when reviewing the content was to read each web page out loud.  Would a first time visitor to this site understand what this page says.  Does the content sound natural?  Then we took into consideration the search engines reading the same content.

You may heard in the online news the terms Panda and Penguin. (Sorry, it’s not a viral You Tube video about Pandas and Penguins getting along.)  These are the terms Google used to call its latest round of search changes.  One of the recent changes is the importance of keywords.  Google is lower that rank for sites that keyword stuff as it’s called.

When writing content for your website, remember your audiences first then take into consideration the search engines.

Our website mistakes of the week normally runs on Friday. With July 4th following on Wednesday, I decided to run this weeks mistake on Tuesday.

Here is last week’s biggest web mistake of the week.