July 4th and New Years are two times of year that fireworks are sold in my area. All firework sales were canceled for July 4th due to the drought that we had in Texas. If they were going to make any money in 2011 it had to be a great New Years.
I walked into a fireworks warehouse just before New Years that had a sign that said sales of these fireworks benefit area schools. As soon as I walked in I was asked what type of fireworks I was looking for. I wanted a one fuse box that would have a number of firework shots for a good finale.
A high-school age girl met me and in her hand was a tablet. She asked again what type of fireworks I was looking for. I repeated what I was looking for and she showed me her tablet. Each fireworks box that was for sale on the shelf had a name and on her tablet was a video that represented what kind of firework show you would get from that firework.
She would tap on the name of the firework, a picture of the firework box would appear and then a video of the firework show would play. She showed me two videos and by the second one I had made up my mind. I was sold.
It was not long before I noticed almost every worker selling the larger firework boxes had a tablet and once they showed a video to a prospective firework buyer the sale was made.
It’s the start of 2012. Time you to think how technology can help your business grow in the New Year.