Who are your clients? Why will they want to buy from you? “Everyone” is not a target market. The more specific you can be about who will want to work with or buy from you, the more successful you will be.Determining Your Target Market
Determining your target market and why they would purchase from you is one of the basics in the business planning process. While it may sound simple, do you really know who your customers are and what you have to offer?
Is the market you’re serving the right one for your service or product?
How do you determine the best target market niche for your business?
What are you selling? More than just a service or product, what are you offering? Let’s say you have a restaurant. The area your restaurant is in may have competing restaurants. One probably sells pizza and another offers drive-thru fast food. While these restaurants offer meals, they sell them to target customers that are seeking the benefits each has to provide. The combination of brand experience, value, product, and ambiance are what these restaurants really offer. If McDonald’s was only interested in selling food then you would find frozen Big Macs in the frozen food aisle of your local supermarket. They sell an experience as well as the food.
One of the downsides of not defining what you can offer is that you can become a jack of all trades, which can have a negative effect on the growth of your business. By becoming a jack of all trades, you master none at all. Specializing in one or two things would earn you more, polish up your marketing efforts and help you build a reputation in your industry.
Who is Your Target Market
These tips taken from my book, 52 Tips To Turn Your Website Into a Sales Machine, might help you to determine who is your target market:
Tip #4 Don’t Target Everyone
When designing your website, it’s crucial that you focus on your target market and get specific to that person on your website.
Define a target market. Everything that you do on your site from page names and photos to content should focus on your target market and their needs. Pick a niche and dominate.
Tip #5 Your Best Client
Who is your best client?
Build a customer profile for your best customer:
What do they look like? What other products do they purchase? Where do they live? What else do you know about them?
The time you take to learn all you can about your best customer will pay off with the website you design for them. Yes, you are designing your website specifically for them!
The time you take to learn all you can about your best customer will pay off with the website you design for them. Yes, you are designing your website specifically for them!
Tip #8 Who are You Talking to..
This is your audience.
Make a list of all the different audiences your website will reach. Examples may be: Customers, Prospects, Shareholders, Employees, Future Employees, Vendors, Press and Media, etc. Then analyze those audiences by the ones that will give you the greatest return on investment (ROI) and rank the rest in descending order.
Who do you want to talk to? Of course, you want your website to speak to the audience with the highest ROI.
Client Shoutout
One of my clients who has done a great job with focusing on their client market is JVI Vibratory Equipment.
JVI’s goal is to provide their customers with quality, low maintenance equipment that increases throughput and profitability. You can check out their site at www.jvivibratoryequipment.com.
Learn More
You can learn more about finding your target market in this post, Who is Your Target Market.
Tips
I discuss your target market and other tips in my book, 52 Tips To Turn Your Website Into a Sales Machine. Scroll to the bottom of the screen to order.
